Zepto has discontinued its subscription plan, Zepto Daily, and removed it from its app. As per the news reports, the membership option, introduced in late 2024, is no longer visible following recent updates to the platform.
Zepto Daily offered users free delivery on orders above a minimum threshold and access to select discounts. In certain cities, the plan was priced at ₹1 per month to increase adoption. The programme had replaced Zepto Pass.
Zepto Pass was initially launched at ₹799 per month. The fee was reduced multiple times as competition intensified across quick commerce platforms.
In early 2024, the company also introduced a platform fee as part of plans to manage operating costs.
Subscription models were adjusted alongside these changes. In a statement, Zepto said it reviews loyalty programmes based on user engagement, feedback and longer-term considerations.
The quick commerce segment has become increasingly competitive. Customers frequently switch between platforms depending on pricing, delivery speed and product availability.
During Swiggy’s Q3 FY26 earnings call, Instamart CEO Amitesh Jha said high levels of discounting had led to customers moving between platforms, showing limited loyalty in the category.
Zepto is preparing for an initial public offering (IPO) and pre-filed an updated draft red herring prospectus with the SEBI in December 2025.
The proposed issue is expected to exceed $1.3 billion, with plans to raise around ₹11,000 crore through a fresh share sale. An offer for sale by existing investors is also expected.
The company has raised more than $2.45 billion from investors including Lightspeed Venture Partners, Y Combinator and Nexus Venture Partners.
In FY24, Zepto reported operating revenue of ₹4,454 crore and a net loss of ₹1,249 crore. FY25 financial statements are yet to be filed.
Read More: Zepto’s IPO Ambitions and the Competitive Landscape of Quick Commerce in India!
The closure of Zepto Daily follows recent product changes and comes as the company prepares for its proposed public issue. The IPO process is currently underway.
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Published on: Feb 20, 2026, 12:42 PM IST
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