No More 10-Minute Delivery: Zomato, Swiggy, Zepto and Others Remove Deadlines After Union Labour Minister’s Intervention

As per ANI news report, in a significant move, major quick commerce companies have decided to eliminate the 10-minute delivery deadline.  

This decision follows a series of interventions by Union Labour Minister Mansukh Mandaviya, aimed at improving the working conditions of gig workers. 

Union Labour Minister's Intervention 

Union Labour Minister Mansukh Mandaviya held discussions with leading delivery platforms such as Blinkit, Zepto, Zomato, and Swiggy. These discussions focused on addressing the concerns surrounding the stringent delivery timelines that placed immense pressure on gig workers.  

As a result, Blinkit has already removed the 10-minute delivery promise from its branding, with other companies expected to follow suit. 

The move is part of a broader effort to ensure the safety and security of gig workers, who often face challenging working conditions. The revised brand messaging of Blinkit now highlights the delivery of 30,000+ products to customers' doorsteps without a specific time constraint. 

Read More: Amazon Pay Expands Fixed Deposit Offerings in Partnership with Banks and NBFCs! 

Legislative Measures for Gig Workers 

The Code on Social Security, 2020, which came into effect on November 21, 2025, provides a legal framework for gig and platform workers. It includes provisions for life and disability cover, accident insurance, health and maternity benefits, and old age protection.  

The establishment of a Social Security Fund and a National Social Security Board aims to finance welfare schemes for these workers. 

e-Shram Portal for Unorganised Workers 

The Ministry of Labour and Employment launched the e-Shram portal on August 26, 2021, to create a comprehensive national database of unorganised workers, including gig and platform workers. This initiative is part of the government's efforts to extend social security measures to a wider section of the workforce. 

Conclusion 

The removal of the 10-minute delivery deadline by quick commerce players marks a significant step towards improving the working conditions of gig workers. This change, driven by government intervention and public discourse, aims to provide a safer and more secure working environment for those in the gig economy. 

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