Government Increases Print Media Ad Rates by 26%

The Ministry of Information and Broadcasting has announced a 26% increase in advertisement rates for print media. The revision updates long-standing pricing structures and reflects recommendations made by the Rate Structure Committee. 

What Are The Revised Ad Rates? 

Under the new structure, the rate for black-and-white advertisements in dailies with circulations of 1 lakh copies has increased from ₹47.40 per sq cm to ₹59.68 per sq cm.  

The government has also accepted proposals covering premium charges for colour formats and preferential placement of advertisements. These revisions are part of a broader update following the ongoing work of the Rate Structure Committee. 

When Did the Previous Revision Happen?  

The last adjustment to print advertisement rates took place in January 2019, based on inputs from the eighth Rate Structure Committee. A 9th committee was formed in November 2021 to reassess the framework and recommend changes aligned with current industry conditions. The latest revision marks the first significant modification since that time, aiming to reflect evolving media dynamics. 

Read More: Govt Approves 17 Electronics Projects Under PLI Scheme Worth ₹7,172 Crore! 

Conclusion 

The revised advertisement structure introduces updated pricing and premium provisions for print media placements, marking an important change in government communication practices. 

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