The Aditya Birla Group has unveiled its latest venture, Indriya, marking its entry into the highly competitive Indian jewellery market. This strategic move positions the conglomerate to compete with established giants like Tata Group’s Tanishq and Reliance’s Reliance Jewels. With a substantial investment of 5,000 crore, the Aditya Birla Group aims to rapidly expand Indriya’s …