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Crayons Advertising IPO

Small CapSME
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IPO Details

Bidding Dates

22 May '23 - 25 May '23

Minimum Investment

₹130,000 / 1 Lots ( 2000 Shares)

Price Range

₹62 - ₹65

Maximum Investment

₹130,000 / 1 Lots ( 2000 Shares )

Retail Discount

Not Applicable

Issue Size

₹41.80 Cr

Investor category and sub category

Qualified Institutional Buyers  |  Non-Institutional Investors  |  Retail Individual Investors

IPO Dates

Important dates with respect to IPO allotment and listing

Opening Date

May 22, 23

Closing Date

May 25, 23

Basis of Allotment

May 30, 23

Initiation of Refunds

May 31, 23

Credit of Shares to Demat

Jun 1, 23

Listing Date

Jun 2, 23

UPI Mandatory Expiry Date

May 25, 23

Crayons Advertising IPO Subscription Details

DateQIBNIIRetailTotal

Day 1May 22 2023

0.011.988.814.63

Day 2May 23 2023

0.105.1128.3214.57

Day 3May 24 2023

0.7812.43 57.4530.26

Day 4May 25 2023

32.95104.70126.1795.62

About Crayons Advertising Limited

Crayon Advertising is an advertising agency that offers 360-degree marketing and communication solutions to a wide variety of customers. The company’s services include creative design, brand marketing strategies, online and offline media planning & buying, and digital media marketing to help its clients build a solid brand identity.

Starting in 1986, the company has been in the domain for the last 36 years. It is one of the companies that offers fully integrated and independent marketing and communication solutions. Crayon Advertising has offices located in New Delhi, Mumbai, Chennai, Kolkata, and Lucknow.

Crayons Advertising Limited IPO Details

Crayon Advertising IPO contains fresh shares worth Rs. 41.80 crore. The IPO will open for bidding on May 22, 2023. It will remain open for three days before closing on May 25, 2023.

The lower and upper price bands for the shares are fixed at Rs. 62-65 per share.

Crayons Advertising Limited IPO Objective

The objectives of Crayon Advertising IPO are listed below.

  • Funding for working capital requirements
  • To meet the capital expenditure requirements
  • Investment in cutting-edge technology for expansion
  • General corporate expenses

Should you invest in Crayons Advertising Limited?

Here are a few important reasons to consider before investing in the IPO:

  • Industry experience that extends over three decades.
  • It offers solutions in different media platforms like printing, outdoor, mass media, and digital.
  • Crayons Advertising is a part of the Indian advertising industry, which is expected to grow at 11.3% CAGR from 2022 to 2027.
  • It has won several awards for its advertising campaigns, such as the Montreux Awards in Switzerland, the Gold Aster Award in New York, and the IPA Awards (Bronze) in London.

Competitive Peers

The other players as recognised by the company in DRHP are Affle (India) Ltd., Vertoz India Ltd., and Pressman Advertising Ltd.

Noteworthy Highlights of Crayon Advertising Ltd.

  • Top 10 clients of the company contributed 73.1% of revenue from operations in the period ending on December 31, 2022.
  • There is a significant growth in the company's revenue from operations from FY 21 to FY22.

IPO Financials

ParticularsYear ending in December 31, 2022Year ending in March 31, 2022
Revenue from Operations19,901.18 19,252.59
Profit After Tax (PAT)1267.08 161.34
EBITDA1,878.67 436.07
EPS7.04 0.90
Total Asset12,993.16 12,725.47

Know before investing

Strengths

3
  1. The company enjoys the benefits of long-term relationships with its clients.

  2. An attractive list of marquee clients.

  3. The company is well-equipped with cutting-edge technology.

Risks

3
  1. The Group Company had incurred losses in the past.

  2. The company has had negative cash flow in the past. Continuous negative cash flow will impact the growth of the business.

  3. A significant rise in the cost of ad space and the non-availability of ad spaces or sights would negatively impact the business.

  • How to Apply in IPO
  • How to Check IPO Allotment Status
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Login to Angel One App / Website & click on IPO

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Select desired IPO & tap on "Apply"

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Enter UPI ID, set quantity/price & submit

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Accept mandate on the UPI app to complete the process

Crayons Advertising IPO FAQs

The Crayons Advertising Ltd. IPO contains 64 lakh fresh equity shares for a total value of Rs. 41.80 crore. The price band is fixed at Rs. 62-65 per share, and the bidding window will open on May 22, 2023. 
The Basis of Allotment will be conducted on May 30, 2023.
The lot size for Crayon Advertising Ltd. is 2000 equity shares for one lot.
The IPO subscription window will open on May 22. 2023.
Retail investors can apply for a minimum of one lot.
Crayon Advertising Ltd. IPO will list on the NSE exchange on June 2, 2023.
It is easy to check the Crayons Advertising Limited IPO allotment status from Angel One’s mobile app by following some simple steps. 
  • Log in to Angel One app
  • Validate with an OTP.
  • Enter your application number, DP ID, and PAN number into the app
  • Click on ‘Submit’
Listing gains cannot be ascertained before the listing of the IPO on the stock exchange, which is June 2, 2023, for Crayons Advertising Ltd.
The bank will only block the amount initially in your account. Under the new system, the money isn’t debited until the stocks are allotted to you.
You must complete the payment process by logging in to your UPI handle and approving the payment mandate.
You can submit only one application using your PAN card.
The minimum order size for the Crayon Advertising IPO is 2000 shares per lot.
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