ZEE Entertainment Share Price Rises on Partnership With Content Tech Startup Bullet

In a move aligned with its transformation into a Content & Technology powerhouse, Zee Entertainment Enterprises Ltd. (NSE: ZEEL) has announced a strategic equity partnership with Bullet, an emerging content-tech start-up. The collaboration will unveil India’s first Micro-Drama App within the ZEE5 ecosystem, catering to the evolving content preferences of younger audiences.

ZEE's Digital Leap with Micro-Drama

The Micro-Drama App, hosted within the ZEE5 platform, will deliver high-intensity, vertical-format episodes aimed at India’s mobile-first generation. By partnering with Bullet, co-founded by Azim Lalani and Saurabh Kushwah, ZEE is tapping into the rising demand for short-form, emotionally charged content. The platform aims to offer native stories with global appeal, available across multiple Indian languages, combining ZEE’s legacy in storytelling with Bullet’s agile tech-driven content strategies.

Bullet's Innovation Edge and Creator Focus

Bullet’s core lies in creator-led storytelling, gamified content layers, and AI-powered personalisation. The app introduces dynamic pricing models and predictive performance analytics, enabling monetisation for independent creators and increasing user retention. With a strong emphasis on snackable storytelling and digital empowerment, Bullet is designed to reshape the future of Indian entertainment, backed by ZEE’s robust content engine and consumer analytics.

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ZEEL Share Price Performance 

As of June 10, 2025, at 9:55 AM, ZEEL share price is trading at ₹131.00 per share, reflecting a surge of 2.81% from the previous closing price. Over the past month, it has surged by 11.83%.

Conclusion

This strategic partnership reinforces ZEE’s commitment to digital innovation and its readiness to embrace new content formats. By integrating Bullet’s Micro-Drama App into its ecosystem, ZEE is positioning itself at the forefront of the next wave of digital content consumption in India.

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