Startups That Captured India's Attention in 2025: Dream11, Zepto, and OYO Lead

Written by: Team Angel OneUpdated on: 18 Dec 2025, 7:12 pm IST

Dream11, Zepto, and OYO top Wizikey's 2025 list of India's most visible startups, showcasing media dominance and consumer engagement.

In 2025, Dream11 emerged as India's most visible startup, topping Wizikey's Newsmakers list. Zepto and OYO followed closely, marking a year of significant media presence and consumer engagement.

Dream11: Leading the Charge

Dream11 secured the top position with a NewsScore of 77.03, derived from over 32,500 news items and 21,000 headlines, reaching a cumulative audience of 19.88 billion.

The fantasy-gaming platform's partnerships with IPL and discussions on online gaming norms kept it in the spotlight.

Zepto: Quick Commerce Pioneer

Zepto, ranking 2nd with a NewsScore of 73.71, highlighted the quick-commerce sector's relevance. The startup generated 21,600 news items and 4,400 headlines, with a media reach of 26.3 billion, reflecting its mass appeal and investor confidence.

OYO: Hospitality Giant

OYO, at 3rd place with a NewsScore of 69.87, maintained visibility through expansion efforts and debt restructuring. The hospitality company garnered 11,800 news mentions and 4,400 headlines, reaching 23.2 billion people.

Other Notable Startups

Other startups in the top 10 include Zerodha, Rapido, Meesho, Razorpay, Lava International, boAt Lifestyle, and ACKO. These companies represent diverse sectors, from retail investing and digital payments to consumer electronics and insurance.

Conclusion

The 2025 Newsmakers list by Wizikey underscores the prominence of daily-use digital services and convenience-driven consumer behaviour in India's startup landscape. Dream11, Zepto, and OYO exemplify this trend, demonstrating strong media presence and consumer engagement.

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.

Published on: Dec 18, 2025, 1:42 PM IST

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