TCS Collaborates with Salesforce to Enhance AI-Driven Solutions for Manufacturing and Semiconductor Industries

Tata Consultancy Services (TCS) has announced a new collaboration with Salesforce to deliver AI-driven solutions tailored for the manufacturing and semiconductor industries. The partnership aims to unlock data-driven insights, streamline operations, and elevate customer engagement.

The TCS share price was down by 0.16% as of 12:08 PM on February 20, 2025.

TCS has introduced three key initiatives as part of this collaboration:

• Semiconductor Sales Accelerator – Enhancing sales efficiency with AI-driven insights.
• Seller for the Future – Providing predictive analytics and real-time customer insights.
• Digital Field Service – Optimising field operations with AI and IoT integration.

Addressing Industry Challenges with AI

One of the major challenges manufacturers and semiconductor firms face is managing and extracting value from vast amounts of unstructured data. By leveraging TCS’ industry expertise and Salesforce’s AI-powered CRM solutions, this collaboration seeks to transform how businesses interact with data to improve sales, service, and operational efficiency.

Indira Gillingham, Vice President of Alliances at Salesforce, highlighted the importance of this partnership, stating that integrating Salesforce Data Cloud with TCS’ industry-specific solutions will empower businesses with AI-driven insights.

AI-Powered Solutions for the Semiconductor Industry

TCS’ Semiconductor Sales Accelerator is designed to simplify complex data navigation for sales teams, providing faster access to critical insights. This solution integrates TCS’ expertise in semiconductor design, manufacturing, and advanced packaging with Salesforce’s AI and cloud capabilities.

By leveraging this platform, organisations can reduce their sales cycle, improve customer interactions, and enhance decision-making through AI-powered recommendations.

Empowering Sales Teams with Real-Time Insights

TCS’ Seller for the Future initiative equips sales teams with a comprehensive 360-degree view of customer data. This AI-driven solution provides real-time insights, predictive analytics, and personalised recommendations, enabling sales teams to:

• Identify cross-selling and upselling opportunities.
• Reduce deal cycle times.
• Improve sales productivity.

By automating routine tasks, this initiative allows sales professionals to focus on strategic customer engagement, ultimately enhancing sales effectiveness.

Transforming Field Operations with AI and IoT

The Digital Field Service initiative integrates AI, the Internet of Things (IoT), and machine learning to enhance field service operations. This solution equips technicians with:

• Real-time data and predictive maintenance insights.
• AI-driven scheduling optimisation.
• Remote diagnostic capabilities.

These enhancements aim to reduce downtime, minimise maintenance costs, and improve 1st time fix rates, leading to better overall customer satisfaction.

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