Luxury vehicle manufacturer JLR has announced a new growth plan aimed at achieving double-digit revenue growth. The company plans to offer customers more powertrain choices, launch new vehicle models, strengthen its brand portfolio, and increase its focus on the North American market.
The strategy forms part of JLR's ongoing Reimagine transformation plan and was outlined by CEO PB Balaji at the company's headquarters in Gaydon, UK.
JLR said it will expand powertrain options across its key brands to meet changing customer preferences in different markets.
Under the plan:
This flexible approach allows customers to choose between conventional hybrid and fully electric vehicles depending on market demand and charging infrastructure availability.
JLR has confirmed several upcoming launches, including:
The company also plans to introduce additional Range Rover and Defender models built on its new Electrified Modular Architecture (EMA) platform.
JLR revealed that future vehicles built on the EMA platform at its Halewood facility in the UK will also support full hybrid electric vehicle (HEV) technology.
The first EMA-based Range Rover model will be unveiled later this year, followed by a new Defender model. The addition of HEV technology is intended to provide more flexibility alongside existing electric and plug-in hybrid offerings.
As part of its transformation, Jaguar will become JLR's dedicated electric vehicle brand.
The company plans to unveil the Jaguar Type 01, a luxury four-door electric GT, later this year. JLR said the model will combine advanced technology with the brand's traditional focus on design and driving performance.
JLR is increasing its focus on North America, particularly the United States, which it views as a major growth opportunity.
The company recently signed a memorandum of understanding with Stellantis to explore collaboration on products and technologies for the U.S. market.
JLR said the Defender brand will play a central role in this strategy, with new products being developed specifically for North American customers.
To improve profitability, JLR aims to achieve £1.7 billion in cost savings over the next two years.
The company plans to reduce expenses through:
These initiatives are expected to lower the company's breakeven volume to around 300,000 vehicles.
JLR reaffirmed its commitment to invest £18 billion by FY29 in:
The company also plans to strengthen its supply chain and build a more resilient operating model.
Tata Motors Limited, a part of the Tata Group, is an Indian multinational automobile manufacturer headquartered in Mumbai. The company is one of the country's leading producers of commercial vehicles, offering a wide range of products including trucks, buses, and vans for domestic and international markets.
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Tata Motors Passenger Vehicles share price (NSE: TMPV) was trading at ₹368.25 on June 17, 2026, down 6.44% (₹25.35) from the previous close. The stock opened at ₹395.50 and touched an intraday high of ₹395.60, before falling to a low of ₹369.75 during the session.
JLR is entering the next phase of its Reimagine strategy with a strong focus on growth, flexibility, and profitability. By expanding its range of electric and hybrid vehicles, launching new models across its brands, targeting North America for growth, and investing heavily in future technologies, the company aims to accelerate revenue growth while building a more resilient and efficient business for the long term.
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Published on: Jun 17, 2026, 2:00 PM IST
Kusum Kumari
Kusum Kumari is a Content Writer with 4 years of experience in simplifying financial market concepts. Currently crafting insightful content at Angel One, She specialise in breaking down complex topics into easy-to-understand pieces, blending expertise in market fundamentals and technical analysis.
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