As per The Economic Times report, Zee Entertainment Enterprises Ltd (ZEEL) has named Tejkarran Singh Bajaj as the Business Head for Zee5 India, marking a strategic move to enhance its digital footprint.
This decision underscores Zee's commitment to building its digital business amidst fierce competition.
Tejkarran Singh Bajaj, who brings more than 20 years of diverse experience in OTT, television, and content strategies, is tasked with leading Zee5's strategic direction.
His mission includes driving the platform's content, user engagement, partnerships, and revenue enhancement.
Bajaj will be based in Mumbai, reporting directly to Amit Goenka, the President of digital businesses and platforms at ZEEL.
With a history of spearheading original content at Jio Studios and a foundational role in Zee5's development, Bajaj's leadership aims to strengthen Zee's digital offerings.
This strategic appointment aims to bolster Zee5's content delivery and user experience. Bajaj's responsibilities extend to ramping up content quality and innovating through partnerships and AI-led strategies to maximise monetisation.
His depth of expertise in content development and platform strategy is seen as pivotal in steering Zee5 towards robust growth.
In line with its growth trajectory, Zee has also designated Siju Prabhakaran to oversee Zee5's global expansion.
While Bajaj leads the domestic strategy, Prabhakaran's efforts will focus on international markets, a move illustrating Zee's dual strategy of strengthening both local and global reach.
Read More: Zee Entertainment Share Price Surges as Board to Consider Fund Raising on June 10, 2026!
Before joining back at Zee5, Bajaj was the Senior Vice-President and Head of Originals at Jio Studios, where he managed original content business strategies across multiple languages and platforms.
His previous experience includes roles at Maxus (GroupM), NDTV, Endemol India, and Miditech, contributing to a versatile skill set in content and audience growth.
As of June 08, 2026, at 3:12 PM, Zee Entertainment Enterprises share price on NSE was trading at ₹112.19 down by 0.07% from the previous closing price.
Zee Entertainment's appointment of Tejkarran Singh Bajaj as Zee5 India Business Head highlights the company's strategic focus on digital business growth. Bajaj’s extensive experience in content strategy and platform growth is expected to play a crucial role in steering Zee5 towards enhanced digital engagement and revenue streams.
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Published on: Jun 8, 2026, 6:28 PM IST
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