Reliance Industries Limited informed exchanges that its subsidiary, RISE Worldwide Limited, has entered into a partnership with Major League Baseball (MLB) to support the growth of baseball in India.
The collaboration will focus on fan engagement, social media outreach, commercial initiatives and a live baseball-related event scheduled to be held in Mumbai in October 2026.
As of 11:51 AM on May 21, 2026, Reliance Industries shares were trading at ₹1,356, down ₹3.70 or 0.27% from the previous close of ₹1,359.70 on the NSE.
According to the media release, the partnership forms part of MLB’s international expansion strategy and reflects India’s growing relevance as a sports market with a large youth audience.
Under the collaboration, RISE Worldwide will support MLB through marketing activities, fan experiences, social media campaigns and commercial initiatives aimed at increasing awareness and engagement around baseball in India.
The partnership will also include a live event in Mumbai in October 2026 intended to bring baseball closer to Indian audiences.
MLB has been expanding its presence in India since opening offices in New Delhi in 2019.
The league has introduced grassroots initiatives such as MLB First Pitch programmes in schools, youth tournaments including the MLB Cup and broadcasts of MLB postseason games. It has also launched India-focused content initiatives including Indian Baseball Dreams to improve visibility for the sport.
Noah Garden, Deputy Commissioner, Business and Media at MLB, stated that the partnership with RISE represents a step in MLB’s international growth plans and is expected to help introduce baseball to wider audiences in India.
Nikhil Bardia, Head of RISE Worldwide, noted that India’s evolving sports market and baseball’s global growth create opportunities to expand the sport’s reach among Indian fans through both on-ground and digital experiences.
RISE Worldwide operates across sports, lifestyle and entertainment businesses, including sponsorship consulting, athlete management, media rights management and event execution.
The company has been associated with sports properties such as the Indian Super League and the Tata Open Maharashtra tennis tournament, along with various lifestyle and entertainment platforms.
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The partnership between RISE Worldwide and MLB reflects ongoing efforts to expand international sports engagement in India. Through fan-focused initiatives, events and grassroots programmes, the collaboration aims to increase awareness and accessibility of baseball among Indian audiences over the coming years.
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Published on: May 21, 2026, 11:57 AM IST
Neha Dubey
Neha Dubey is a Content Analyst with 3 years of experience in financial journalism, having written for a leading newswire agency and multiple newspapers. At Angel One, she creates daily content on finance and the economy. Neha holds a degree in Economics and a Master’s in Journalism.
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