Ola Electric Launches #EndICEAge Campaign to Accelerate India’s EV Shift

Ola Electric has unveiled a new nationwide campaign, #EndICEAge, aimed at accelerating India’s transition from petrol-powered two-wheelers to electric vehicles (EVs). 

The initiative highlights the rising cost of petrol and the inconvenience of traditional fuel dependency while encouraging riders to switch to cleaner and more economical electric mobility.

What is Ola Electric’s #EndICEAge Campaign?

To drive adoption, the company is offering limited-period benefits worth over ₹20,000 for customers purchasing its electric two-wheelers, including the Ola S1 scooters and Roadster motorcycles, until March 16, 2026.

The campaign marks one of the company’s most aggressive promotional pushes to date as competition in India’s EV two-wheeler market intensifies.

Discounts and Extended Battery Warranty to Boost Sales

As part of the promotional offer, Ola Electric is providing a ₹10,000 cash discount on eligible electric two-wheelers. In addition, buyers will receive an extended eight-year battery warranty, which the company values at up to ₹15,000.

The incentives are designed to reduce the upfront cost of EV ownership, a key barrier to adoption among Indian consumers.

The company’s electric portfolio currently includes the S1 range of scooters and the Roadster series of electric motorcycles, both positioned as technologically advanced alternatives to petrol-powered two-wheelers.

According to the company, these vehicles offer lower operating costs, reduced maintenance, and zero tailpipe emissions, making them an economical option for daily commuting.

#EndICEAge Social Initiative Targets Petrol Dependency

Alongside the sales incentives, Ola Electric has launched a social media initiative encouraging new buyers to share their switch from petrol to electric mobility.

Customers who purchase an Ola Electric two-wheeler between now and March 16, 2026, can upload their previous month’s petrol bills on social media, tagging the company and using the hashtag #EndICEAge.

Each day, the company will select 3 standout entries and reimburse the participants by adjusting their petrol expenses against their vehicle payment.

Read more: Dividends & Bonus Issues This Week (March 16–20, 2026): DIC India, Banco Products, Mishra Dhatu Nigam, Metropolis Healthcare.

Conclusion

With its #EndICEAge campaign, Ola Electric is combining financial incentives, social engagement, and limited-edition launches to accelerate EV adoption in India. As fuel prices continue to rise and environmental concerns grow, initiatives like this could play a key role in pushing Indian consumers toward electric mobility and reshaping the country’s two-wheeler market.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.