
HCL Technologies, a global technology leader, has announced a partnership with Hockey Victoria to support the Melbourne Cobras, a new entrant in the Hockey One League, as per the exchange filings. This collaboration aims to enhance fan engagement and promote diversity in sports.
As part of the partnership, HCL Technologies will design and develop a digital fan engagement platform for the Melbourne Cobras. This initiative goes beyond traditional sponsorship, leveraging HCL Technologies's expertise in creating large-scale digital platforms for sports organisations.
The platform will offer live match insights, interactive content, and personalisation, allowing fans in Australia and India to connect more closely with the team.
Sonia Eland, Executive Vice President and Country Manager for Australia and New Zealand at HCL Technologies, expressed pride in partnering with Hockey Victoria. She highlighted the company's experience in building strong, scalable fan platforms globally and its excitement to enhance the fan experience in Australia and India.
The Melbourne Cobras, the eighth franchise in Australia's premier domestic hockey competition, aims to reflect the diversity of the community. By bringing together Indian international players and leading local talent, the team seeks to strengthen the future of hockey in the region.
Andrew Skillern, CEO of Hockey Victoria, emphasised the significance of the Melbourne Cobras' launch. He noted that the partnership with HCL Technologies enables the offering of an innovative and inclusive experience for fans, aligning with Hockey Victoria's vision.
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HCL Technologies is a global technology company with over 2,26,300 employees across 60 countries. The company delivers industry-leading capabilities in AI, digital, engineering, cloud, and software, supported by a broad portfolio of technology services and products.
With consolidated revenues of $14.5 billion for the 12 months ending December 2025, HCL Technologies serves clients across various sectors, including financial services, manufacturing, and healthcare.
As of March 11, 2026, at 10:13 AM, HCL Technologies share price on NSE was trading at ₹1,349.60 down by 0.87% from the previous closing price.
HCL Technologies's partnership with Hockey Victoria to support the Melbourne Cobras marks a significant step in enhancing fan engagement through digital innovation. By fostering diversity and inclusivity, this collaboration aims to strengthen the future of hockey in Australia and India.
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Published on: Mar 11, 2026, 11:08 AM IST

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