Airtel Launches ‘Business Name Display’ to Boost Customer Trust and Engagement

Airtel Business has introduced a new feature called Business Name Display (BND). It allows companies to show their brand name on the screen of the person receiving the call. This helps customers easily identify who is calling and avoid mistaking real business calls for spam.

Tackling Spam and Missed Calls

Airtel had earlier launched India’s first spam-fighting mobile network. While this helped users avoid scam calls, it also caused important business calls—like those from banks, hospitals, and delivery agents—to get wrongly flagged as spam. As a result, customers were missing crucial calls. The new BND service solves this issue by clearly displaying the business name on the phone screen.

Benefits for Businesses and Customers

According to Airtel, this solution helps companies stand out and earn customer trust. It also improves the chances of their calls being answered. With this feature:

• Customers can be sure the call is from a verified business.

• Businesses can protect their brand and improve customer service.

• Calls from companies feel more personal, secure, and clear.

Successful Pilot Run Across Industries

Airtel tested BND with over 250 companies across various sectors like banking, retail, delivery, logistics, and mobility. In just 30 days, 12.8 million calls were made using over 1.5 million phone numbers. This led to a sharp rise in how many customers engaged with those calls.

How to Activate the Service?

To use the Business Name Display, companies just need to register and fill in their details on Airtel Business’s online portal.

Conclusion

With the launch of BND, Airtel aims to make mobile communication safer and more transparent. It helps companies build trust while giving customers more confidence about the calls they receive.

At 10:08 AM, Airtel share price was up 0.21% and was trading at ₹1,905.00.

Read more on: Airtel Payments Bank Crosses 1 Bn Transaction Mark

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