PVR INOX Enters Andhra Pradesh Market with State-of-the-Art Multiplex in Machilipatnam

On May 31, 2024, PVR INOX announced that they had launched a 3-screen multiplex at Machilipatnam, Andhra Pradesh.

The company stated that this is their first multiplex at Varam Central Mall in Machilipatnam, Andhra Pradesh. With a seating capacity of 872 guests, it marks PVR INOX Limited’s first establishment in Andhra Pradesh after the merger of PVR and INOX in 2023.

The new multiplex offers movie watchers cutting-edge 3D Freedo light technology, ensuring stunning film detail. Alongside plush recliner chairs, it boasts Dolby ATMOS Audio and 2K projectors for superior sound and visual experiences. Another standout feature is its Next Gen 3D screens, providing an immersive cinema experience.

The interiors of the cinema are as elegant and captivating. Their sophisticated and muted elegance can be seen in the way their aesthetics and ambience are set. All the auditoriums follow a different colour theme, giving the cinema a stunning depth.

Speaking on the announcement, the Managing Director of PVR INOX Limited, Mr Ajay Bijli, said, “The fishing town of Machilipatnam is a vibrant and culturally rich city, known for its handloom industry and Kuchipudi classical dance form. We are delighted to strengthen our foothold in Andhra Pradesh with the opening of the first multiplex in the city of Machilipatnam. This new cinema, conveniently located, offers residents to savour a world-class cinematic experience without having to travel to Vijayawada.”

He further stated, “Given the significantly high movie consumption in South India, the launch of the new 3-screen multiplex aligns with our vision of accelerating growth in tier-II and tierIII markets. By catering to the local demand and providing advanced entertainment facilities, we aim to enrich the cultural landscape and contribute to the economic development of Machilipatnam.”

The Executive Director of PVR INOX Limited, said, Mr Sanjeev Kumar Bijli, said, “We are thrilled to unveil Machilipatnam’s first three-screen multiplex at Varam Central Mall. With a new entertainment landmark, the magical effect of the real big-screen offering the choice of movies under one roof comes to the doorstep of discerning moviegoers in the city.”

He also added that At PVR INOX, they are paving the way for extended key to entertainment in untapped markets with world-class ambience, cutting-edge technologies, rich comfort and a good range of F&B options.

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