Zomato, Amazon, Swiggy, Meesho and Zepto Join Hands To Launch Digital Commerce Coalition; Flipkart Missing

India's leading digital commerce companies have come together to launch a new industry body aimed at shaping the future of the country's online retail and quick-commerce ecosystem. The newly formed Digital Commerce Coalition brings together major players including Eternal, Amazon, Swiggy, Meesho, and Zepto.

Notably, Flipkart does not appear to be part of the coalition.

The industry-led body will serve as a platform for stakeholder engagement, policy discussions, research, and knowledge sharing on issues impacting India's rapidly expanding digital commerce sector.

Coalition To Focus On Consumer Trust And Industry Growth

In a joint statement issued on June 1, the coalition said it will work across several areas including customer experience, consumer trust, entrepreneurship, delivery partners, small businesses, supply chains, economic participation, sustainable growth, and responsible innovation.

The group aims to develop common industry perspectives and encourage collaboration among businesses operating within or supporting the digital commerce ecosystem.

The launch comes at a time when online commerce is expanding rapidly beyond India's major cities, driven by increasing smartphone penetration, affordable internet access, and growing adoption of digital shopping platforms.

E-Commerce Market Expected To Cross $200 Billion By FY30

The formation of the coalition also coincides with rising regulatory scrutiny of e-commerce and quick-commerce companies.

According to an ICICI Securities report, India's e-commerce market is expected to grow from approximately $70 billion in FY25 to between $174 billion and $214 billion by FY30. E-commerce penetration in overall retail is projected to nearly double from 7% to 13% during the same period.

Public policy consulting firm Koan Advisory Group has been appointed as the coalition's secretariat and will support research, stakeholder engagement, and policy-related activities.

Gig Worker Welfare Remains A Key Industry Challenge

The coalition's launch comes amid broader discussions around the rights and welfare of gig workers. Industry experts and policymakers have increasingly called for stronger social security measures and legal protections for delivery partners and platform workers.

Labour representatives have argued that India's regulatory framework needs to evolve to address the unique challenges faced by workers associated with digital platforms.

Conclusion

The Digital Commerce Coalition marks a significant development for India's online retail ecosystem as major industry players seek a unified voice on policy, innovation, consumer trust, and sustainable growth. With India's digital commerce market expected to expand rapidly over the next few years, the coalition could play an important role in shaping discussions around regulation, entrepreneurship, supply chains, and gig economy welfare.

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