Mahindra & Mahindra Sees 60% Growth in SUV Sales

Mahindra & Mahindra (M&M), one of India’s top automakers, has reported a 60% jump in retail SUV sales. This growth was driven by two key factors: a wider SUV range catering to different price points and benefits from the new GST 2.0 policy, which has improved affordability.

By passing on full GST benefits to customers, M&M has boosted sales despite higher input costs. The company’s focus on entry-level and mid-range SUVs has also helped attract new buyers.

Rising Demand for Premium Variants of Mahindra & Mahindra

M&M has noticed that more buyers are choosing higher-end SUV models and moving up from smaller cars, a trend that supports higher margins and stronger brand positioning. This shift toward feature-rich vehicles benefits profitability and signals healthy consumer confidence in the auto sector.

EV Launch to Strengthen Portfolio of Mahindra & Mahindra

Mahindra plans to launch a new electric vehicle in November, strengthening its presence in the fast-growing EV segment.

India’s EV market is gaining traction, with 14,000 new registrations recorded in September. M&M aims to capture this momentum while keeping CNG as a lower priority, aligning with its “power on tap” philosophy that emphasises performance and innovation.

Festive Season Outlook and Investor Takeaway

With strong festive season demand, especially during Navratri and Diwali, M&M expects its sales momentum to continue. Higher footfalls and strong product appeal position the company well for the coming months.

For investors, M&M’s 40% six-month stock return and long-term gain of 450% over five years highlight consistent performance and market confidence.

Strengthening Corporate Governance

To support its growth strategy, M&M has made key board appointments:

• Samina Hamied and Muthu Raju Vijay Kumar as Independent Directors.
• Shikha Sharma as Lead Independent Director.

Their diverse experience in healthcare and finance is expected to strengthen decision-making and corporate oversight.

Read more: Sep Auto Sales: TVS Motor Company Achieves Record-Breaking Sales in Q2FY26.

Conclusion

Mahindra & Mahindra’s rising SUV sales, upcoming EV launch, and strong leadership team paint a positive outlook for investors. With solid demand and strategic direction, M&M appears well-positioned to sustain growth in India’s evolving auto market.

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