IndusInd Bank Launches Festive Campaign and Appoints New General Counsel; Share Price in Focus

IndusInd Bank has announced a festive marketing push titled GiveMoreGetMore alongside a senior leadership change, appointing Anand Vardhan as General Counsel effective September 30, 2025, marking a dual update on brand engagement and governance.

GiveMoreGetMore festive campaign explained

IndusInd Bank introduced a festive campaign anchored by the theme Account Bada Toh Dil Bada, featuring a film about a baker and his son that links financial growth with giving, and highlighting savings-led empowerment during the season. The campaign integrates offers such as up to 50% processing fee waivers across home, vehicle, personal and loan against property products, plus credit and debit card deals with 15 brands, including Vijay Sales, Goibibo, Zomato and BigBasket.

Digital roll out and product focus

The bank complemented the main film with short digital videos across Instagram, Facebook, X, LinkedIn and YouTube, showcasing Instant Loans, Savings Account, INDIE for Business and simplified Bill Payments. IndusInd positioned the narrative as GiveMoreGetMore to encourage generosity while tying in everyday banking experiences via its digital 2.0 strategy and INDIE app.

Scale and footprint highlights

As of June 30, 2025, IndusInd reported serving approximately 42,000,000 customers through 3,110 branches and 3,052 ATMs, with presence across 1,64,000 villages, alongside clearing and settlement roles with major Indian exchanges. The bank cited domestic short-term ratings of CARE A1 and CRISIL A1, and international Ba1 for the MTN programme, reflecting its funding market credentials.

Read More: What RBI’s Decision to Hold Repo Rate Means for Home Loan Borrowers?!

Leadership appointment announcement

On September 30, 2025, the Board approved the appointment of Anand Vardhan as General Counsel and designated Senior Management Personnel, effective the same day, under SEBI Reg. 30 disclosures. The filing was communicated to NSE, BSE and Luxembourg Stock Exchange, and posted on the bank’s website as per disclosure norms.

Profile of Anand Vardhan

Anand Vardhan brings around 26 years of legal experience, previously serving as Group General Counsel at Piramal Group since 2013, with expertise spanning documentation, litigation, stressed accounts, compliance and partnerships. His prior roles include SUN Apollo Ventures, HDFC Property Fund, ICICI Bank and Tata Housing, with education from Hansraj College and Campus Law Centre, University of Delhi, and membership of ICSI.

IndusInd Bank Share Price Performance

On October 3, 2025, IndusInd Bank share price opened at ₹743.20 on NSE, above the previous close of ₹743.15. During the day, it surged to ₹758.95 and dipped to ₹741.75. The stock is trading at ₹747.20 as of 2:38 PM. The stock registered a moderate gain of 0.54%.

Over the past week, it has moved up by 4.83%, over the past month, it has declined by 1.01%, and over the past 3 months, it has declined by 13.36%.

Conclusion

IndusInd Bank’s GiveMoreGetMore campaign underscores a festive push combining storytelling and offers, while the appointment of Anand Vardhan reinforces legal leadership depth and governance continuity heading into the season.

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