GRM Overseas Expands 10X Brand in Saudi Arabia Through Seven Star Partnership

On October 20, 2025, GRM Overseas Limited announced a strategic distribution partnership with Saudi-based Seven Star Company Limited. This deal enables the export of GRM’s flagship basmati rice brand ‘10X’ into the Kingdom of Saudi Arabia, strengthening the company’s growing international presence.

GRM's Strategic Expansion In the Saudi Market

GRM Overseas Limited, a leading Indian rice exporter, has partnered with Seven Star Company Limited to distribute its 10X brand of basmati rice across Saudi Arabia. This agreement leverages Seven Star’s vast distribution and retail network to introduce GRM’s premium rice offerings to a wider consumer base in the Middle East.

Strong Global Footprint With Robust Production Capacity

Founded in 1974, GRM Overseas has grown from a rice trading house to a key player in the FMCG space. The company exports to over 50 countries and ranks among India’s top 5 rice exporters. GRM operates 3 rice processing facilities in Panipat, Naultha, and Gandhidham, with a combined annual capacity of 4,40,800 MT. Its 1,75,000 sq ft warehousing facility near Gandhidham ensures faster shipment through Kandla and Mundra ports.

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Premium Brands and Consumer-Centric Strategy

GRM markets its products under the brands 10X, Himalaya River, and Tanoush. It also engages in private label manufacturing for international clients. The company’s retail strategy ensures product visibility across major retail chains, bringing its premium offerings directly to consumers in India and abroad. With stringent quality control and international compliance, GRM aims to deliver the best to its customers.

GRM Overseas Share Price Performance

On October 20, 2025, GRM Overseas share price opened at ₹405.00 on NSE, above the previous close of ₹398.60. During the day, it surged to ₹406.25 and dipped to ₹399.50. The stock is trading at ₹402.40 as of 11:56 AM. The stock registered a moderate gain of 0.95%.

Over the past week, it has moved up by 1.08%, over the past month, it has moved up by 13.75%, and over the past 3 months, it has moved up by 5.78%.

Conclusion

GRM Overseas’ alliance with Seven Star marks a strategic milestone in expanding the global presence of its 10X rice brand. The move underscores GRM’s commitment to scaling premium Indian food products internationally through robust partnerships and market-specific strategies.

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