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Hatsun Agro Product Expands Footprint with Acquisition of Milk Mantra

Written by: Team Angel OneUpdated on: Jan 28, 2025, 3:27 PM IST
Hatsun Agro Product Ltd acquires Milk Mantra, marking its entry into the Eastern Indian dairy market. The move strengthens its market position and logistics capabilities.
Hatsun Agro Product Expands Footprint with Acquisition of Milk Mantra
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Hatsun Agro Product Ltd (HAP), India’s leading corporate dairy company, recently announced its acquisition of Milk Mantra Dairy Private Limited. Known for its innovative dairy brand, Milky Moo, this strategic takeover underscores HAP’s commitment to delivering high-quality dairy products across India.

The share price of Hatsun Agro was trading 1.12% lower at ₹944.65 on the NSE as of 3:15 PM on January 28, 2025.

Strengthening Presence in Eastern India

HAP’s acquisition of Milk Mantra marks its entry into the prosperous Eastern Indian dairy market, particularly Odisha. Mr. R.G. Chandramogan, Chairman of HAP, highlighted this move as a step towards leveraging Odisha’s growing economy and rich cow milk production belt.

A Milestone for Milk Mantra

Milk Mantra, founded by Mr. Srikumar Misra, is celebrated for its ethical milk sourcing and quality dairy products. Reflecting on the acquisition, Mr. Misra expressed confidence in HAP’s resources and leadership to scale Milky Moo’s impact, benefiting farmers and consumers alike.

Synergies and Strategic Impact

HAP’s acquisition offers multiple advantages:

  1. Market Expansion: With a robust presence in South and West India, HAP now expands to Eastern India, targeting regions like northern Andhra Pradesh and West Bengal.
  2. Brand Growth: Adding Milky Moo to its portfolio, alongside brands like Arun, IBACO, Hatsun, and Arokya, strengthens HAP’s position in the dairy market.
  3. Infrastructure Benefits: Milk Mantra’s two processing facilities and extensive procurement network enhance HAP’s operational capacity and logistics efficiency.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.

Published on: Jan 28, 2025, 3:27 PM IST

Team Angel One

Team Angel One is a group of experienced financial writers that deliver insightful articles on the stock market, IPO, economy, personal finance, commodities and related categories.

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