Uttar Pradesh Budget 2026-27: ₹100 Crore Allocated for Women Entrepreneur Product Marketing Centre Scheme

On February 23, 2026, The Uttar Pradesh government has introduced the Women Entrepreneur Product Marketing Centre scheme in its 2026-27 Annual Budget. The initiative is designed to support rural women entrepreneurs by establishing exclusive retail outlets managed by women self-help groups. 

₹100 Crore Allocation for Women Entrepreneur Product Marketing Centre 

The state government has allocated ₹100 crore for the scheme in the 2026-27 financial year. The model is aligned with the Centre’s SHE Marts initiative announced in the Union Budget 2026-27. The objective is to create structured marketing platforms for products made by women self help groups. 

Nearly 1 crore women are associated with self help groups across the state. The government stated that these groups have faced challenges in accessing organised marketing channels. The new centres aim to address this gap by providing dedicated retail spaces at the Nyaya Panchayat level. 

Retail Centres at Nyaya Panchayat Level 

The shopping complexes will be constructed at the Nyaya Panchayat level and will be fully managed by women. These centres will facilitate the sale of various products manufactured by rural women entrepreneurs. The scheme aims to link women self help groups with local level institutional structures to improve market access. 

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Integration with Digital Entrepreneur Scheme 

The initiative will be integrated with the Digital Entrepreneur scheme. Digital entrepreneurs will be selected in 8,000 Nyaya Panchayats, with 50% positions reserved for local women. Each selected entrepreneur will be provided with an interest free loan of ₹0.1 crore. 

The government stated that support will include access to optical fibre connectivity and assistance in linking rural products to online trading platforms. The scheme aims to facilitate a transition from credit linked activities to enterprise ownership through structured retail and digital access. 

Conclusion 

The Women Entrepreneur Product Marketing Centre scheme allocates ₹100 crore to establish women managed retail outlets across Nyaya Panchayats in Uttar Pradesh. With 1 crore women linked to self help groups and 8,000 digital entrepreneurs to be selected, the initiative focuses on structured market access and enterprise participation at the rural level. 

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