Gold prices in the international market set new all-time highs on Tuesday morning. With these historic levels, shoppers are weighing whether zero making charge promotions can help stretch their budgets as gold becomes increasingly expensive.
At the same time, investors are also exploring markets where the overall cost of gold is lower due to reduced taxes and attractive schemes.
Destinations like Dubai remain a preferred choice, as the emirate is known for competitive pricing, transparent regulations, and occasional zero making charge offers that make jewellery and bullion purchases more affordable compared to other global hubs.
In the Dubai jewellery market, zero making charge deals are uncommon. Retailers generally restrict them to older inventory, while newer designs are usually offered at 10%–20% discounts during promotions.
Frequent rollouts of zero making charge campaigns could dilute their appeal, so most jewellers reserve them for only a few occasions each year.
Some leading retailers have experimented with the concept, but widespread adoption is still measured. For jewellers, the challenge lies in balancing attractive offers with maintaining the perceived premium value of gold jewellery.
Read More: Indian Association of Sharjah Asks Govt to Scrap Gold Limit for NRIs.
The sharp increase in gold prices has led to slower sales in the first half of 2025, as many customers postpone purchases, waiting for more favorable prices or stronger promotional deals. In this context, limited zero making charge offers act as a powerful tool to bring shoppers back into stores, without reducing the overall brand value of jewellery.
Here’s the table converting DUBAI gold rates (AED/gram) into Indian Rupees for 10 grams, based on the exchange rate ₹23.83 = AED 1.
Gold Type | Price (AED) per 10g | Price (₹) per 10g |
24 Carat | 4,395.00 | ₹1,04,742.61 |
22 Carat | 4,070.00 | ₹96,997.14 |
21 Carat | 3,905.00 | ₹93,064.82 |
18 Carat | 3,345.00 | ₹79,718.78 |
Timing is key when it comes to gold purchases. With prices already at record highs, there is always the risk of overpaying if rates continue to climb. However, a zero making charge promotion can help offset higher gold prices, making jewellery purchases more affordable especially for larger or heavier pieces.
Read More: Indian Billionaires Driving Dubai’s Gold Trade Hit a Hurdle.
With gold prices in the Dubai at record highs, shoppers are faced with a choice between waiting for possible corrections or making use of selective promotions like zero making charge offers.
While such deals can provide meaningful savings, especially for larger purchases, they remain limited and carefully deployed by jewellers to preserve value. For buyers, the decision ultimately comes down to timing, personal needs, and long-term goals rather than short-term price movements.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Published on: Sep 18, 2025, 9:23 AM IST
Neha Dubey
Neha Dubey is a Content Analyst with 3 years of experience in financial journalism, having written for a leading newswire agency and multiple newspapers. At Angel One, she creates daily content on finance and the economy. Neha holds a degree in Economics and a Master’s in Journalism.
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