Cello World Ltd to Strengthen Business By New Manufacturing Facility

Cello World Limited, a leading manufacturer of stationery products in India, recently announced exciting developments in its production capabilities. In a filing on the stock exchange dated April 04, 2024, it revealed the successful commissioning of a new manufacturing facility located in Falna, Pali district, Rajasthan. This facility is established and operated by Cello World’s subsidiary, Cello Consumerware Private Limited.

The phased commissioning approach has ensured a smooth transition and signifies Cello World’s strategic planning for this expansion. This new facility is expected to play a crucial role in their production processes, potentially increasing their overall output and catering to the growing demand for their stationery products.

Furthermore, the announcement included positive news regarding the company’s glassware manufacturing ambitions. The filing mentioned that a glassware furnace is currently being set up within the same Falna facility and is anticipated to be operational by the end of the first quarter of the next financial year (Q1 FY25).

“I am thrilled to share that we have commenced operations at our new facility in Rajasthan. At Cello, we always focus on identifying the needs and preferences of our consumers through our network of distributors and innovating our products to cater to their differing requirements and preferences while endeavouring to ensure that our products are available across various price points and meet quality standards expected by our consumers,” said Mr Pradeep Rathod, Chairman and Managing Director, Cello World Limited.

During Q3 FY2024, the company derived 68.1% of revenue from the consumer ware segment, followed by 16.5% from moulded furniture and allied products and 15.4% from writing instruments.

About Cello World Limited

Cello World Limited is a prominent player in the consumerware market in India with a presence in consumer houseware, writing instruments and stationery, moulded furniture and allied products and consumer glassware categories. The company operates 13 manufacturing facilities across five locations in India and is currently establishing a glassware manufacturing facility in Rajasthan. The manufacturing capabilities allow them to manufacture a diverse range of products in-house.

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