ADTHORENT HOLDINGS CO INC Equity-NMS: ADTH

AdTheorent Holding Company, Inc. is a programmatic digital advertising company focused on using advanced machine learning technology and privacy-forward solutions to deliver advertising campaigns for marketers. The Company digital media platform company, which focuses on performance, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. The company builds custom machine learning models for each campaign using historic and real-time data to predict consumer conversion actions for every digital ad impression using non-individualized attributes. The Company’s non-individualized attributes include variables, such as publisher, device make, device operating system and other device attributes, ad position, geographic data, weather, demographic signals, creative type, and size. The Company also offers customized vertical solutions to address the needs of advertisers in specialized industries.