Varun Beverages Share Price in Focus; Partners with Asahi Group to Bring CALPIS Brand to India

Asahi Group Holdings has announced a partnership with Varun Beverages Limited to introduce the CALPIS brand in India.  

This collaboration marks Asahi Group's first venture into India's non-alcoholic, non-carbonated beverage market. 

CALPIS Launch Details 

The partnership will see the launch of CALPIS, a ready-to-drink, non-alcoholic, non-carbonated dairy-based beverage, in India starting in the second half of 2026.  

The product will be available in two flavours: Original and Mango. Asahi Group will oversee product development and provide technical support, while Varun Beverages will manage manufacturing, distribution, and sales. 

Market Potential in India 

India, with a population exceeding 1.4 billion, presents a promising market for non-alcoholic beverages. The market has expanded by approximately 2.3 times in volume over the past decade through 2025.  

Factors such as population growth, the expansion of the middle class, and rising health consciousness among consumers are driving this growth. 

Varun Beverages, established in the 1990s, is the second-largest franchisee of PepsiCo outside the United States. It operates 53 production facilities in India and abroad.  

Asahi Group plans to leverage Varun Beverages' production capabilities and sales network to drive its business in India. 

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About CALPIS 

CALPIS, a pioneering lactic acid drink from Japan, was first created in 1919. It is made by fermenting skimmed milk with original CALPIS bacteria, offering a sweet and tangy taste.  

The brand is available in more than 10 countries, primarily in Asia and North America. 

Varun Beverages Share Price Performance  

As of June 18, 2026, at 11:22 AM, Varun Beverages share price on the NSE was trading at ₹547.15, up by 0.57% from the previous closing price. 

Conclusion 

The alliance between Asahi Group Holdings and Varun Beverages aims to introduce CALPIS to the Indian market by the second half of 2026. Asahi Group will focus on product development, while Varun Beverages will handle manufacturing and distribution, leveraging its extensive network. 

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