
Titan Company Limited is set to unveil its first Lab Grown Diamond (LGD) store in Mumbai under the brand name "beYon - from the House of Titan."
This new venture marks Titan's expansion into lifestyle categories beyond its traditional offerings.
On December 29, 2025, Titan will officially launch its brand "beYon" with an exclusive retail store in Mumbai. This initiative aims to cater to the adornment needs of women, offering a curated range of LGD jewellery.
The store will provide a diverse selection of jewellery pieces, appealing to modern tastes and preferences.
Following the Mumbai launch, Titan plans to open additional stores in Mumbai and Delhi. This strategic move is part of Titan's efforts to establish a presence in the emerging LGD market, which is gaining popularity for its sustainable and ethical production methods.
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Lab Grown Diamonds are created using advanced technology that replicates the natural diamond formation process. These diamonds are chemically and physically identical to mined diamonds but are produced in a controlled environment, making them an eco-friendly alternative.
As of December 26, 2025, at 12:04 PM, Titan share price on NSE was trading at ₹3,964.00 up by 1.40% from the previous closing price. Titan share price has hit a fresh 52-week high on December 26, 2025.
Titan's introduction of the "beYon" brand with its first LGD store in Mumbai signifies a notable expansion into new jewellery categories. This move aligns with the growing consumer demand for sustainable and ethically sourced products.
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Published on: Dec 26, 2025, 1:45 PM IST

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