Senco Gold Share Price in Focus; To Acquire 68% Stake in August Jewellery Know for Brand Melorra

Senco Gold Limited has announced its acquisition of a 68% stake in August Jewellery Private Limited (AJPL), a move aimed at strengthening its digital and omnichannel strategy.  

The acquisition, valued at ₹68 crore, positions Senco Gold to better serve the fast-growing young consumer segment. 

Details of the Acquisition 

On January 21, 2026, Senco Gold's Board of Directors approved the investment in AJPL, known for its brand Melorra. The acquisition involves executing a Share Subscription Agreement and a Shareholders' Agreement.  

AJPL, with a turnover of ₹3,324.87 lakh for the financial year ending March 31, 2025, specialises in manufacturing and marketing jewellery, including gold, silver, and precious stones. 

This acquisition does not fall under related party transactions, and none of Senco Gold's promoters have any interest in AJPL, except as creditors. Post-acquisition, AJPL will become a subsidiary of Senco Gold. 

Strategic Objectives and Industry Impact 

The acquisition aligns with Senco Gold's long-term growth strategy by integrating AJPL's design and e-commerce capabilities with its core competencies. This integration is expected to create synergies, drive operational efficiencies, and enhance customer experience across platforms. 

AJPL, incorporated on January 16, 2015, in Bangalore, India, operates 21 stores nationwide, offering trend-forward jewellery inspired by global runways. The brand continuously develops new designs, leveraging advanced technology. 

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Financial and Operational Details 

The acquisition is set to be completed by April 30, 2026, with a cash consideration of ₹68 crore for the 68% equity stake. AJPL's turnover for the past three years has seen fluctuations, with ₹60,547.18 lakh in 2022-23, ₹17,362.71 lakh in 2023-24, and ₹3,324.87 lakh in 2024-25. 

Senco Gold Share Price Performance 

As of January 22, 2026, at 9:28 AM, Senco Gold share price on NSE was trading at ₹317.55 up by 1.66% from the previous closing price. 

Conclusion 

Senco Gold's acquisition of a majority stake in August Jewellery marks a significant step in its strategic expansion. By integrating AJPL's capabilities, Senco Gold aims to enhance its market presence and cater to a broader consumer base. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

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