Radico Khaitan Share Price Gains; Introduces Premium Version of After Dark Blue Grain Whisky

Radico Khaitan Limited, a prominent Indian alcobev company, has introduced a new premium version of its After Dark Blue Grain Whisky.  

This launch aligns with evolving consumer preferences and the increasing demand for modern whisky experiences. 

Launch of New Premium Design 

On June 12, 2026, Radico Khaitan Limited announced the release of a new premium design for After Dark Blue Grain Whisky.  

Initially launched in Uttar Pradesh, the new design will be rolled out to other markets over the next 6 months.  

The redesign reflects the brand's adaptation to current market trends while maintaining the quality that has contributed to its success. 

Managing Director Abhishek Khaitan highlighted the evolving Indian consumer landscape, noting the growing aspirations and preference for lifestyle-aligned brands.  

The deluxe whisky segment, a major part of the Indian spirits market, offers an appealing price point for consumers upgrading within the category.  

After Dark's growth of over 60% in FY26 underscores its strong consumer connection. 

Design and Market Strategy 

The deluxe whisky segment in India exceeds 70 million cases annually, presenting long-term growth opportunities.  

After Dark Blue, which grew from 0.9 million cases in FY24 to 3.1 million cases in FY26, aims to become a leading brand in this segment.  

The new design enhances shelf presence and consumer perception with a bold interplay of deep blue, white, and gold.  

The premium bottle silhouette and embossed statement, ‘This Is All You Need – After Dark,’ contribute to its modern appeal. 

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Consumer Appeal and Market Expansion 

Chief Marketing Officer Kunal Madan noted the exceptional consumer acceptance of After Dark Blue, with the new packaging marking a natural progression in its journey.  

The refreshed design aims to deliver a stronger shelf impact and premium experience while maintaining the quality consumers appreciate.  

The new pack will initially be available in Uttar Pradesh, followed by key markets such as Assam, Karnataka, Maharashtra, Andhra Pradesh, and Jharkhand, before expanding nationwide. 

Radico Khaitan Share Price Performance 

As of June 12, 2026, at 11:33 AM, Radico Khaitan share price on NSE was trading at ₹3,500.30 up by 1.46% from the previous closing price. 

Conclusion 

Radico Khaitan's launch of the new premium After Dark Blue design in Uttar Pradesh marks a strategic move to enhance its presence in the deluxe whisky segment. With sales increasing from 0.9 million cases in FY24 to 3.1 million in FY26, the brand aims to capitalise on the growing demand for aspirational whisky experiences. 

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