Hero MotoCorp Ltd. has appointed Anuj Dua as its Chief Business Officer (CBO) – Premium Segment, effective August 3, 2026, as per the exchange filings.
The appointment is part of the company's strategy to strengthen its premium mobility business through dedicated leadership, an expanded product portfolio and enhanced customer experience.
Hero MotoCorp said Anuj Dua will spearhead the company's premium business and drive portfolio expansion, strategic partnerships, exclusive retail experiences and rider engagement initiatives.
He will also join the company's Leadership Team and be designated as Senior Management under the Listing Regulations.
The company said it is accelerating its premium mobility strategy following strong FY26 momentum. Hero MotoCorp has expanded its premium product portfolio with models including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and Harley-Davidson X440 T.
It has also increased its Hero Premia retail and service network to more than 130 stores across India.
Hero MotoCorp said it is strengthening its premium offerings through global mobility partnerships, advanced technologies, connected features and motorsport-led innovation.
The company added that its flagship Garden Factory in Neemrana supports precision engineering and advanced manufacturing capabilities for future products.
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As of August 03, 2026, at 1:25 PM, Hero MotoCorp share price was trading at ₹5,411.50 per share, reflecting a surge of 0.47% from the previous trading session.
Hero MotoCorp has appointed Anuj Dua as Chief Business Officer – Premium Segment, reinforcing its focus on premium mobility as a strategic growth area. The company continues to expand its premium portfolio, retail network and technology capabilities to strengthen its position in the segment.
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Published on: Aug 3, 2026, 3:17 PM IST
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