Cupid Share Price Surges After Signing Long-Term V2 Retail Partnership Across 425+ Stores

Cupid Limited has entered into a long-term exclusive retail partnership with V2 Retail, giving its products access to the retailer's network of more than 425 stores across India, as per the exchange filing. 

The company expects the arrangement to generate around ₹400 crore in revenue over the next 12 months, based on management's expectations. 

Products Headed to More Than 425 Stores 

Under the partnership, Cupid will receive dedicated retail space across V2 Retail's existing stores. The arrangement will also extend to stores opened by V2 Retail in the future. 

Each store is expected to provide around 400 sq. ft. of dedicated space. Across the current network, this would translate into more than 1.7 lakh sq. ft. of retail presence. 

Rollout Targeted for December 

Cupid expects supply operations to begin shortly, with its products targeted to be available across V2 Retail's network by mid-December 2026. 

The retail space will be used for Cupid's personal care, wellness, hygiene and other consumer products, with more categories expected to be added over time. 

₹400 Crore Revenue Target 

Cupid's management expects the partnership to generate approximately ₹400 crore in revenue within 12 months. 

The company has stated that this expectation will depend on factors such as the pace of the rollout, consumer demand, product availability and operational performance. 

A Wider Domestic Retail Presence 

According to Chairman and Managing Director Aditya Kumar Halwasiya, the partnership provides Cupid with a dedicated retail platform across V2 Retail's current and future stores. 

Management expects the arrangement to support the expansion of Cupid's domestic FMCG business as the rollout progresses. 

Read More: Yatharth Hospital Share Price Gains Over 4% After Q2 FY27 Earnings Results: Total Income Up 51.1% YoY! 

Cupid Share Price Performance  

As of 05 November 2026, at 10:56 AM, Cupid Limited share price is trading at ₹343.30 per share, reflecting a surge of 2.02% from the previous trading session. 

Conclusion 

The partnership gives Cupid access to V2 Retail's 425+ store network, with the company targeting around ₹400 crore in revenue over the next 12 months.  

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