Affle 3i Share Price Surges Over 9% After Signing $420 Million Perion Network Acquisition Deal

Affle 3i Limited has signed an agreement to acquire Israel-based Perion Network Limited for approximately $420 million. The all-cash deal values the offer at $11.70 per share and covers the entire shareholding of Perion. 

The acquisition will bring together two businesses with different strengths in digital advertising. While Affle has built its presence in mobile marketing, Perion has operations across Retail Media, Connected TV and Digital Out-of-Home advertising. 

Affle Agrees to Buy 100% Stake in Perion 

The acquisition will be carried out through Affle's Israel-based subsidiary Affle 3iL Ltd. Once the deal is completed Perion will become a wholly owned subsidiary and continue operating under its existing brand. 

The transaction is expected to close in early 2027. Perion shareholders will receive $11.70 for each share under the proposed deal. 

Perion Adds New Advertising Channels 

Perion brings its advertising platforms across Retail Media, Connected TV (CTV) and Digital Out-of-Home (DOOH). Its technology portfolio also includes Perion One and Outmax which is its proprietary AI agent for managing and improving advertising campaigns. 

Affle plans to combine these capabilities with its existing cost per converted user (CPCU) model.  

The company expects the combined platform to create new advertising opportunities such as CTV-to-Cart and DOOH-to-Cart campaigns. 

Affle Expects $700 Million Revenue Run Rate 

Affle expects the combined business to achieve a revenue run rate of more than $700 million in FY2028. It also expects the acquisition to become earnings per share accretive by the end of the first year after completion. 

The deal will be funded through bank financing and available cash resources. Perion had around $228 million in cash and no financial debt as of September 30, 2026. 

Read More: CDSL Share Price Surges After Q2 FY27 Earnings Results; Net Profit Show 24% Growth! 

Affle 3i Share Price Performance  

As of 02 November 2026, at 12:58 PM, Affle 3i Limited share price is trading at ₹1,465.20 per share, reflecting a surge of 9.20% from the previous trading session. 

Conclusion 

The proposed acquisition gives Affle access to Perion's advertising network across several global markets. The company expects the combined business to expand its revenue scale and contribute positively to earnings following integration. 

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