Prime Focus Subsidiary Acquires AI Content Firm Metaphysic in $1.43 Billion Deal

Mumbai-based Prime Focus subsidiary Brahma has acquired London-based AI content firm Metaphysic, the company announced on Tuesday. Brahma, which operates under visual effects and animation giant DNEG, will merge Metaphysic into its operations, valuing the acquisition at $1.43 billion.

Strengthening AI Capabilities in Media and Content

The acquisition comes seven months after DNEG secured a $200 million funding round from Abu Dhabi-based venture capital firm United Al Saqer Group. That funding round had valued DNEG at over $2 billion, enabling the company to launch Brahma, a next-generation AI and content technology company aimed at revolutionizing the media landscape.

DNEG has also been expanding its technology portfolio, acquiring an exclusive license for Ziva Technologies, a widely used industry-standard software for visual effects, animation, and gaming.

$25 Million Additional Investment to Boost AI Development

DNEG announced on Tuesday that, together with the United Al Saqer Group, it would invest an additional $25 million into Brahma. This investment aims to accelerate the development of AI-powered content solutions for enterprises, intellectual property (IP) rights holders, and content creators across industries.

Metaphysics Investors to Join Brahma

With the acquisition, Metaphysics investors—Liberty Global, S32, Rakuten Capital, TO Ventures, and 8VC—will become shareholders in Brahma. This integration strengthens Brahma’s position in the AI-driven media space by leveraging Metaphysics cutting-edge deep learning technologies.

Expanding Digital Content Creation Capabilities

Commenting on the acquisition, Namit Malhotra, founder of Prime Focus and Global CEO of DNEG, said: “Last year, we acquired Ziva, and now, with Brahma’s acquisition of Metaphysic, we have the market-leading 3D and 2D tools to create ultra-realistic digital doubles of India’s most iconic figures across industries.”

DNEG’s Hollywood Legacy and Global Expansion

DNEG, formerly known as Double Negative, is one of the largest independent visual effects and animation studios in the world, catering to Hollywood’s top film studios. The company has won numerous Academy Awards for its work on blockbuster films, including:

• Oppenheimer (2023)
• Dune (2021)
• Interstellar (2014)
• The Lord of the Rings trilogy

With this latest acquisition, Brahma is set to redefine AI-powered content creation, further solidifying its place in the evolving media and entertainment landscape.

Stock Performance 

On February 19, 2025, Prime Focus share price traded 1.63% higher at ₹106 at 10:29 AM (IST). Prime Focus’ share price reached a 52-week high of ₹164.90, and a 52-week low of ₹82.20. As per BSE, the total traded volume for the stock stood at 606 shares with a turnover of ₹0.63 lakhs.

At the current price, Prime Focus shares are trading at a price-to-earnings (P/E) ratio of 15.80x, based on its trailing 12-month earnings per share (EPS) of ₹6.71, and a price-to-book (P/B) ratio of 1.78, according to exchange data.

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