HCLTech and Microsoft Join Hands With Cricket Australia

HCL Technologies (HCLTech) and Microsoft have collaborated with Cricket Australia (CA) to introduce generative AI (GenAI) technology into the Cricket Australia Live app. This partnership aims to redefine the fan experience by providing real-time, AI-driven insights during live matches.

AI Insights: A Game-Changing Matchday Companion

The latest addition to the Cricket Australia Live app is the AI Insights matchday companion, designed to provide users with real-time, text-based updates throughout matches. This feature, powered by a deep understanding of cricket, highlights key moments, player performances, and significant milestones, offering more than just live scores and commentary. The AI-driven updates add context and analysis, enriching the viewing experience for fans worldwide.

The AI Insights matchday companion made its debut at the Melbourne Cricket Ground (MCG) during the CommBank Women’s Ashes series between Australia and England. This new feature is now accessible to all Cricket Australia Live app users globally, ensuring a more immersive match-following experience.

Technology Behind the Innovation

The development of this AI-powered feature is the result of a collaboration between HCLTech and Microsoft, leveraging Microsoft’s Azure OpenAI Service alongside HCLTech’s frontend and API development expertise. This partnership builds upon HCLTech’s long-standing role as Cricket Australia’s Official Digital Technology Partner.

Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech, emphasised the transformative potential of GenAI in sports engagement. By integrating advanced AI technologies, the Cricket Australia Live app brings fans closer to the game, delivering personalised insights that enhance the matchday experience.

HCL Tech Share Performance

As of January 31, 2025, at 2:30 PM, the shares of HCL Technologies are trading at ₹1,723.75 per share, up 0.61% from yesterday’s closing price.

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