Swiggy Instamart Expands to 75+ Cities and Launches Standalone App

Swiggy’s quick-commerce platform, Instamart, has expanded to over 75 cities across India and will soon be available as a standalone app. This move aims to offer customers even easier access to the service, providing quicker deliveries and better convenience.

Growth of Swiggy Instamart

Swiggy Instamart has been growing rapidly, with the service now available in more than 75 cities. According to Swiggy’s CEO, Sriharsha Majety, Instamart is on track to surpass food delivery in both market penetration and scale. He also mentioned that the app’s positive reception in new cities and categories could lead to over 100 million users. While Instamart will remain part of the Swiggy app, the standalone app will allow the service to reach more customers and provide a better experience.

Wide Product Range and Fast Delivery

Instamart offers nearly 50,000 products with a focus on 10-minute deliveries. Swiggy Instamart’s CEO, Amitesh Jha, emphasised that the new standalone app will help the service expand further, making it easier for users to adopt the service. Additionally, users accessing Instamart through either the Swiggy app or the new standalone app will still enjoy the same benefits, such as Swiggy One, One Lite, and One BLCK perks.

Swiggy’s Standalone App Strategy

Swiggy has already proven its ability to build successful standalone apps, including for its restaurant reservation service Dineout and for other services like Swiggy Daily and InsanelyGood. Instamart’s new app is expected to attract more customers while also supporting Swiggy’s goal of adapting to consumer needs.

Snacc and Bolt Expansions

In addition to Instamart, Swiggy has launched the Snacc app, which promises to deliver snacks, drinks, and meals in just 15 minutes. Swiggy’s 10-minute food delivery service, Bolt, is also being expanded to more cities and towns.

Competition in the Quick-Commerce Market

Instamart faces tough competition from Blinkit, which currently leads the market. In Q2 FY25, Instamart’s gross order value (GOV) grew by 42.1% quarter-on-quarter and 75.5% year-on-year, reaching ₹3,382 crore. Blinkit, on the other hand, reported a GOV of ₹6,132 crore for the same period, showing significant growth.

Financial Performance

Instamart’s adjusted EBITDA margin improved to -10.6% in Q2 FY25, compared to -18.1% in the same period last year. However, it is still operating at a loss, with a contribution margin of -1.9% of GOV. Despite this, Swiggy remains focused on growth and expanding its quick-commerce business.

About Swiggy Ltd

Swiggy Ltd, established in 2014, is a modern technology company focused on putting consumers first, providing a user-friendly platform that can be accessed through a single app.

Swiggy share price is currently priced at ₹491.80, down by ₹15.70 (3.09%) as of 10:10 am IST on January 10. The stock opened at ₹504.00, reached a high of ₹505.90, and a low of ₹488.55. Its market capitalisation stands at ₹1.10 Lakh Crore. The 52-week high is ₹617.30, and the 52-week low is ₹391.00.

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