Reliance Retail Acquires Kelvinator, Paving Way for New Era in India’s Consumer Durables Market

Reliance Retail Ventures Limited (RRVL), a subsidiary of Reliance Industries, has announced the acquisition of Kelvinator, signalling a strategic leap into the expanding consumer durables space in India. The deal aims to combine Kelvinator’s legacy with Reliance Retail’s unmatched distribution strength.

Kelvinator Joins Reliance

Kelvinator, known globally for pioneering electric refrigeration and recognised in India for its iconic status since the 1970s, brings over 100 years of innovation to Reliance Retail’s ecosystem. The brand’s reputation for reliability, performance and affordability aligns with Reliance’s goal of making advanced home appliances more accessible across Indian households. This acquisition enables Reliance to deepen its product offerings in the premium appliances category while leveraging Kelvinator's established consumer trust.

Strategic Fit with Reliance’s Vision for Aspirational Living

Reliance Retail aims to democratise access to aspirational products by integrating global innovation with local scale. The synergy between Kelvinator’s legacy and Reliance’s retail muscle is expected to drive value for consumers and expand category presence in India’s evolving home appliance segment. Isha M Ambani, Executive Director at RRVL, stated that the acquisition reinforces the company’s mission to deliver future-ready solutions supported by its vast service and distribution capabilities.

Read More: Reliance Power Share Price in Focus as Board Approves to Raise ₹6,000 Crore via QIP; ₹3,000 Crore NCD Issue!

RRVL’s Expanding Footprint and Growth Ambitions

RRVL operates a robust omnichannel platform with 19,340 stores and has partnered with over 3 million merchants. With a consolidated turnover of ₹3,30,870 crore and EBITDA of ₹25,053 crore for FY25, RRVL continues to strengthen its dominance across retail verticals. The addition of Kelvinator is expected to further accelerate RRVL’s momentum in the fast-growing durables market.

Reliance Industries Share Price Performance

On July 18, 2025, Reliance Industries share price opened at ₹1,484.80 on NSE, above the previous close of ₹1,476.40. During the day, it surged to ₹1,484.80 and dipped to ₹1,469.10. The stock is trading at ₹1,472.20 as of 11:31 AM. The stock registered a marginal change of -0.28%.

Over the past week, it has declined by 0.78%, over the past month, it has moved up by 0.41%, and over the past 3 months, it has moved up by 13.64%.

Conclusion

Reliance Retail’s acquisition of Kelvinator marks a transformative moment in India’s consumer durables industry. By blending Kelvinator’s legacy with its own retail and distribution power, Reliance aims to lead the next wave of growth and consumer engagement in premium home appliances.

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. Investments in securities are subject to market risks. Read all related documents carefully before investing.