Ministry of Cooperation Partners with Swiggy Instamart for Online Distribution of Products

The Ministry of Cooperation signed a memorandum of understanding (MoU) with Swiggy Instamart on April 25, 2025. The agreement was signed by Swiggy Instamart CEO Amitesh Jha and Joint Secretary of the Ministry D K Verma. Secretary of the Ministry, Dr. Ashish Kumar Bhutani, was present during the signing.

As of 9:40 AM on April 28, 2025, Swiggy share price was trading at ₹323.40, a 0.60% up, 2.98% lower over the past month, and 29.75% lower over the past six months.

To be Available Online

Following the MoU, products under the Bharat Organics brand and various cooperative dairy products will be listed on Swiggy’s e-commerce and quick-commerce platforms. A dedicated “Cooperative” category will be created on Swiggy, featuring items such as organic produce, dairy products, millets, and handicrafts.

Scope of Collaboration

Swiggy will work with the Ministry to support cooperative brands in areas including marketing, promotion, consumer technology, and capacity building. The agreement is intended to facilitate the onboarding of cooperative societies onto digital platforms and enable their products to be accessed by online consumers.

Recent Ministry Activities

Prior to the MoU signing, the Ministry of Cooperation inaugurated a new packaging facility for National Cooperative Organics Limited (NCOL) in Noida, Uttar Pradesh, on April 24, 2025. The facility focuses on packaging pulses and organic food products.

The Ministry stated that it has taken more than 60 initiatives to expand opportunities for cooperatives. Recent measures have included steps to improve market access for cooperative products, particularly in the organic produce segment.

Related Campaigns

The Ministry and Swiggy will also run an awareness campaign to promote cooperative products and organisations. This initiative is linked to the United Nations’ declaration of 2025 as the International Year of Cooperation.

Read more: Swiggy Allots ₹443 Cr Worth Shares to Employees Under ESOP!

Conclusion

The MoU between the Ministry of Cooperation and Swiggy Instamart provides for the listing of cooperative dairy and organic products on Swiggy’s online platforms and outlines areas for collaboration between the two parties.

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