Swiggy Launches 'Giftables' Ahead of the Festive Season, Entering the Gifting Market

Swiggy has introduced a new service called Giftables, marking its entry into the gifting market in India. As per news reports, the feature is currently available in Bengaluru and will be expanded to Mumbai, Delhi, and other metropolitan cities in the coming days.

Products on Offer

Giftables lists more than 10,000 items across categories such as cakes, chocolates, flowers, jewellery, toys, perfumes, and electronics. Customers can combine different products in a single order, eliminating the need to use multiple services separately.

Delivery Window

The service offers delivery between 10 and 60 minutes, with the option to send items directly to recipients or to the buyer’s address. Giftables is available within the main Swiggy app, alongside its food delivery, Instamart, and Dineout features.

Upcoming Features

Swiggy plans to add an AI-based gifting chatbot that will recommend products based on the occasion, recipient, or relationship. Shoppers will also be able to browse gifts by category or event, covering both last-minute and planned orders.

Read more: Swiggy and Bounce Team Up for Electric Scooter Delivery Fleet!

Statement from Swiggy

As per news reports, Phani Kishan, co-founder and chief growth officer, Swiggy, stated, “With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty,”. “With Giftables on Swiggy, users get curated, high-quality options delivered in under an hour. No more juggling platforms or settling for uninspired gifts.”

Festive Season Rollout

The launch has been timed before the festive season, when demand for gifting generally rises. Swiggy will use its delivery network to scale the service as it rolls out across major cities in the coming weeks.

Swiggy Share Price Performance

As of 10:30 AM on September 08, 2025, Swiggy share price was trading at ₹448.30, a 2.11% increase from the previous closing price.

Conclusion

By introducing Giftables, Swiggy enters the instant gifting market. The company plans phased expansion across major cities in the coming weeks.

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