Route Mobile Limited, a Proximus Global company, has announced a strategic partnership with Bahrain-based Kalaam Telecom to expand its WhatsApp Business services across the Middle East. The collaboration, unveiled during GITEX Global 2025 in Dubai, marks a key milestone in Route Mobile’s mission to deepen its presence in the region’s fast-growing digital economy.
Under the new agreement, both companies will integrate Route Mobile’s Communication Platform as a Service (CPaaS) expertise with Kalaam Telecom’s regional infrastructure to offer secure, scalable, and innovative WhatsApp Business solutions. The initiative is designed to enhance customer engagement for enterprises across the Gulf Cooperation Council (GCC) countries and enable seamless digital interactions through one of the most widely used messaging platforms in the region.
Kalaam Telecom, known for its cloud and connectivity services, will incorporate Route Mobile’s solutions into its enterprise portfolio. The partnership aligns with Route Mobile’s wider Proximus Global strategy to accelerate digital adoption and empower businesses with technology-led communication tools.
With the Middle East’s digital economy projected to reach $780 billion by 2030, the partnership positions both companies to capitalise on the growing demand for enterprise communication platforms.
The integration of the WhatsApp Business Platform into Kalaam’s offerings will enable enterprises to strengthen customer relations and optimise communication strategies. Looking ahead, the companies plan to extend their cooperation to additional communication channels and digital engagement solutions.
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As of October 16, 2025, at 12:10 PM, Route Mobile share price is trading at ₹737.10 per share, reflecting a gain of 0.20% from the previous closing price. Over the past month, the stock has declined by 15.5%.
Route Mobile’s collaboration with Kalaam Telecom represents a strategic leap toward shaping the future of enterprise communications in the Middle East, supporting innovation and connectivity across borders.
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Published on: Oct 16, 2025, 3:54 PM IST
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