Consumer tech brand Nothing is deepening its ties with India. As per news reports, Co-founder Akis Evangelidis has revealed plans to open the company’s first flagship store in India later this year, while its sub-brand CMF will establish its global headquarters in the country.
The move underscores India’s rising importance in Nothing’s global strategy, drawing parallels with Apple’s premium retail presence in Mumbai, Delhi, Pune, and Bengaluru.
Nothing’s relationship with India goes beyond retail. The Nothing Phone 3 is manufactured locally and exported worldwide, with devices sold in cities like London being made in India. As per news reports, Evangelidis described India as central to the future of consumer technology, noting: “The story of the next decade of consumer technology is being written here (in India) and we’re (Nothing and CMF) excited to be part of it.”
The company sees its flagship store as a place where customers can interact with in-store experts and experience its products first-hand.
The latest Nothing Phone 3 stands out with its Glyph Matrix system, a new way of interacting with devices without overreliance on the display. It enables app alerts, contact-specific notifications, progress tracking, and playful utilities like Glyph Mirror, Solar Clock, Digital Clock, Stopwatch, Battery Indicator, and Spin the Bottle.
Users control these features through a dedicated rear button. On the AI side, the phone offers Essential Search for quick information access, Flip to Record for meeting transcripts, and Essential Space to organise notes and media with smart reminders.
Read More: Apple Posts Record $9 Billion Sales in India Amid Big Retail Push!
By setting up its flagship store and CMF’s headquarters in India, Nothing is signalling its long-term commitment to one of the world’s fastest-growing consumer markets. Coupled with the innovative Nothing Phone 3 and India-centric manufacturing strategy, the company is positioning itself as a major player in shaping the next wave of global consumer technology.
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Published on: Sep 8, 2025, 12:56 PM IST
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