Meesho Joins Hands with HUL, P&G, Himalaya to Strengthen Personal Care Offering

Meesho has partnered with Hindustan Unilever (HUL), Procter & Gamble (P&G), and Himalaya to expand its personal care product range. These additions are part of Meesho Mall, a branded products section on the platform.

Brands Now Available on Meesho

As per news reports, the platform will now offer products such as Pampers, Whisper, Head & Shoulders, Pantene, and Gillette from P&G; Ponds, Dove, Vaseline, Sunsilk, and Tresemme from HUL; and a range of personal care items from Himalaya. The availability of these brands is expected to serve users across tier-2 and tier-3 cities.

Cities like Varanasi, Madurai, Raipur, and Jodhpur are among those seeing higher demand for daily-use personal care products. Meesho Mall’s expansion is positioned to meet this demand. 

Unbranded to Branded Categories

Meesho has typically focused on unbranded and low-cost products. The onboarding of large FMCG brands signals a shift in strategy, with more emphasis now on curated, branded categories. The company continues to follow a zero-commission model, earning revenue through logistics and advertising.

E-commerce Metrics

Meesho currently handles 4.9 million orders daily. It has 180 million monthly active users, with over 85% of transacting users located in smaller cities and towns. Its average order value stands at ₹315–₹350, which remains low as compared to Amazon and Flipkart.

Meesho’s Market Share

Meesho holds 37% of the e-commerce market in terms of order volume. The company’s gross merchandise value (GMV) run rate is at $6.2 billion for FY25. As per reports, the company is projected to grow at a 26% compound annual rate through FY31.

Meesho’s IPO Plans

The company is preparing for an initial public offering (IPO) later this year, with a target valuation of $10 billion. Morgan Stanley, Kotak Mahindra Capital, and Citi are advising on the process.

Read more: Meesho IPO: Company to Issue ₹411.4 Crore Bonus Shares Before Public Listing!

Conclusion

Meesho is expanding its product portfolio and brand partnerships while maintaining its existing e-commerce model focused on low-cost access and high order volumes.

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