NASDAQ-listed MakeMyTrip announced on November 14, 2025, its collaboration with Emoha to launch holiday packages designed for travellers aged over 60 years. The packages address growing demand in India's silver tourism market while tackling concerns around health, mobility, and safety.
The holiday packages include senior-friendly accommodations, pre-travel health screenings, 24/7 emergency coordination, and a nurse on board. These features aim to address barriers that prevent elderly travellers from exploring destinations due to health and safety concerns.
Emoha, a senior care services provider, brings expertise in geriatric care with over 100,000 seniors benefiting from their offerings. The company provides 24/7 emergency support, regular health monitoring, and hospital accompaniment services.
On MakeMyTrip's platform, travellers aged over 60 account for nearly 9% of all holiday package bookings. Strong demand is observed for group tours at 20% and long-haul trips at 13% among this demographic.
India's silver tourism market is expanding, but health, mobility, and safety concerns continue to hold many seniors back from travelling. The partnership aims to provide confidence and reassurance to both travellers and their families.
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As per the news reports, Jasmeet Singh, Chief Commercial Officer for Holidays and Experiences at MakeMyTrip, stated that travel is one of life's joys and that elders deserve to experience it without worry. He noted that health concerns often become barriers preventing them from exploring the world.
The senior-friendly holidays initiative aims to give elderly travellers the freedom to travel with confidence while providing reassurance to their families. The collaboration represents a new approach to addressing the specific needs of senior travellers.
Emoha operates as India's senior care brand offering holistic home care services for individuals aged 55 and above. The company's services encompass health support, medical equipment, lab diagnostics, home health care, teleconsultation, and elder technology solutions.
MakeMyTrip already offers discounts for senior citizens on flight bookings for travellers above 60 years of age. The new collaboration with Emoha expands the company's services specifically tailored for elderly travellers.
The packages incorporate pre-travel health assessments to ensure travellers are fit for planned activities. Round-the-clock emergency coordination provides immediate support if required during trips. Senior-friendly accommodations ensure comfort with necessary amenities and accessibility features.
MakeMyTrip partnered with Emoha on November 14, 2025, to launch holiday packages for travellers over 60 years old. The packages feature senior-friendly accommodations, pre-travel health screenings, 24/7 emergency coordination, and onboard nurses. Senior travellers represent 9% of MakeMyTrip's holiday bookings.
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Published on: Nov 14, 2025, 3:46 PM IST
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