JioHotstar Partners with OpenAI to Launch AI-Powered Multilingual Voice Discovery

JioHotstar and OpenAI announced on February 19, 2026, a partnership to roll out ChatGPT powered multilingual voice discovery on the streaming platform, covering both live and on demand formats. 

ChatGPT Powered Voice Discovery Across Streaming Content 

The collaboration introduces AI driven voice discovery that allows viewers to search and engage with content through natural conversation. The feature will be rolled out in phases, beginning with select experiences and expanding across live and on demand content. 

Through what is described as Multilingual Cognitive Search, JioHotstar aims to replace traditional scrolling and keyword-based navigation with conversational discovery. Viewers can state their mood, intent, or context and receive context-aware recommendations instantly. 

Integration Across Languages and Formats 

The voice assistant enables users to discover content across languages, genres, and viewing contexts. Instead of typing keywords, users can speak their preferences and receive suggestions that go beyond explicit search queries. 

Read More: Google DeepMind Partners India to Bring AI Tools to 10,000 Schools, Boost Connectivity! 

Two Way Integration with ChatGPT 

Beyond in app integration, the partnership also introduces experiences within ChatGPT. Users seeking entertainment recommendations on ChatGPT will receive contextual suggestions along with relevant streaming links from JioHotstar’s catalogue, creating a 2 way integration between the platforms. 

OpenAI stated that the collaboration brings personalised AI into entertainment and live sports, enabling deeper engagement. JioHotstar noted that embedding AI driven personalisation and multilingual interaction at scale is aimed at making streaming more intuitive for users in India. 

Conclusion 

The partnership between JioHotstar and OpenAI integrates multilingual AI driven voice discovery into streaming services. By enabling conversational search across live and on demand formats, the initiative introduces a new interface layer for content discovery within India’s digital entertainment ecosystem. 

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