HCLSoftware Introduces AI-First Marketing Tech Platform Unica+ in India

HCLSoftware announced the launch of HCL Unica+ in India on September 16, 2025. The platform was introduced at the ET MarTech+ Summit & Awards 2025. As per the exchange filings, the company described it as an AI-based marketing technology system for helping organisations manage large-scale customer engagement

Application at Scale

According to the company, the platform is already in use at a leading financial institution. It is currently managing 500 million customer accounts and handling 1.4 billion touchpoints across 28 languages. The rollout is for India’s large and diverse market, where more than 800 million people use the internet, and digital services continue to grow rapidly

Market Context

The launch comes as India’s marketing technology industry is projected to reach $94 billion by 2030. Industry studies suggest that artificial intelligence is expected to play a major role in enabling personalisation and improving the accuracy of customer interactions

Management Comments

As per exchange filings, Rajesh Iyer, Executive Vice President & Portfolio General Manager, Business & Industry Solutions, HCLSoftware, stated, “HCL Unica+ is the force multiplier for this shift. It’s not just about reaching customers; it’s about leveraging context to get it right every time, at every touchpoint. We're giving Indian marketers the power to leverage deep customer insight to deliver meaningful moments.”

Read more: HCLTech to Restructure Overseas Operations After Q1 Profit Drops 10%! 

HCLTech Share Price Performance

As of September 17, 2025, 09:41 AM, HCLTech share price was trading at ₹1,491.30, a 0.55% increase from the previous closing price.

Conclusion

The introduction of HCL Unica+ marks an expansion of HCL Software’s offerings in India. The system has been presented as a tool to support enterprises operating in a large, multilingual, and digitally active market.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.