AU Small Finance Bank Partners with Zaggle Prepaid to Launch Co-branded Cards

AU Small Finance Bank, India’s largest small finance bank, has teamed up with Zaggle Prepaid Ocean Services Limited to expand its card offerings. The collaboration introduces a co-branded retail credit card and prepaid card program, along with a roadmap to develop commercial credit cards targeting corporate clients.

Retail and Corporate Card Offerings

The new retail credit card will feature smart spending tools, reward programs, and AI-powered recommendations, enhancing convenience for individual customers. On the corporate side, AU and Zaggle will design a credit card portfolio leveraging AU’s underwriting strengths and Zaggle’s enterprise reach.

The partnership also brings a co-branded prepaid card for corporates, integrated with Zaggle’s Zatix platform. This solution allows real-time monitoring of expenses, reimbursement tracking, and tax-saving benefits across categories like meals, fuel, and gifts, all managed seamlessly through the Zaggle app.

Leadership Perspectives

As per the exchange filings, Dr Raj P. Narayanam, Founder & Executive Chairman of Zaggle, said, “We are excited to partner with AU Bank to foray into the Retail Credit Card business. The partnership is meant to deliver innovative, technology-led payment solutions that cater to both retail and corporate customers.”

Sanjay Agarwal, MD & CEO of AU Small Finance Bank, stated, “This partnership aligns perfectly with our vision of empowering both businesses and consumers through smarter, more efficient financial solutions. Zaggle’s strong SaaS capabilities and extensive enterprise network complement our credit offerings, and we look forward to scaling this collaboration to new heights.”

Strategic Importance

The partnership highlights AU’s ambition to expand into universal banking services while strengthening its digital-led customer proposition. For Zaggle, the tie-up enhances its ability to integrate SaaS platforms like Zatix and SAVE with financial products, improving compliance, visibility, and efficiency for businesses.

Read More: AU Small Finance Bank Receives Universal Bank Approval from RB!

AU Small Finance Bank Share Price Performance

As of September 23, 2025, 11:42 AM, AU Small Finance share price is trading at ₹728.75 per share, reflecting a surge of 3.22% from the previous closing price.

Conclusion

The AU–Zaggle partnership is set to reshape both retail and corporate card solutions by blending banking expertise with advanced technology platforms. Through co-branded products, the two firms aim to deliver superior value to individuals and enterprises, while expanding their presence in India’s dynamic payments ecosystem.

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