Jio AirFiber Leverages FWA and UBR Ahead of Jio Platforms IPO, Optimise CAC and Drive ARPU Growth

Jio AirFiber is revolutionising broadband delivery in India by utilising Fixed Wireless Access (FWA) and Unlicensed Band Radio (UBR) technology.  

This approach addresses the challenges of traditional fibre deployment, offering rapid and cost-effective connectivity solutions ahead of Jio Platforms IPO. 

UBR Technology: A New Era in Broadband Deployment 

Jio Platforms has introduced UBR technology to the Indian market, providing a strategic edge in fixed broadband. UBR facilitates quick, cost-efficient wireless connectivity, bypassing the need for extensive infrastructure.  

As of March 31, 2026, Jio had 1.29 crore JioAirFiber customers, capturing 67.56% of India's net fixed broadband additions. FWA contributed 98 lakh of the 1.42 crore new broadband users in Fiscal 2026. 

Customer Acquisition Cost (CAC) Management 

Jio manages its CAC through a structured amortisation model, aligning costs with subscriber value. In Fiscal 2026, Selling and Distribution Expenses rose by 23.54% to ₹45,648 million, reflecting increased acquisition costs.  

UBR technology reduces upfront expenses, enhancing the return on acquisition spend. 

Read More: Understanding the RIL Shareholders Reservation in Jio Platforms IPO! 

Jio AirFiber's Impact on ARPU Growth 

Jio AirFiber is poised to drive Average Revenue Per User (ARPU) growth through premium bundled plans and digital services. In March 2026, Jio's ARPU reached ₹214.0, up from ₹206.2 the previous year.  

The service targets the underpenetrated SME segment, offering enterprise-grade connectivity and high-margin digital services. Jio keeps customers loyal by offering a connected ecosystem of services, keeping its monthly subscriber loss at a steady and low 1.67% in Fiscal 2026 

Conclusion 

Jio AirFiber, powered by UBR technology, enhances broadband access while optimising CAC. With 1.29 crore customers and a 67.56% market share, it significantly contributes to ARPU growth through premium services and SME engagement. 

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