Eternal Unveils Blinkit Foods as New Food Services Unit

Eternal Ltd, the parent firm of Zomato and Blinkit, has approved the creation of a new subsidiary, Blinkit Foods Ltd, as per exchange filings. The entity will be fully owned by Eternal and will operate in the food services space. It is being set up with a paid-up capital of ₹10 lakh.

Blinkit Foods will handle food preparation, sale, and delivery under one roof. The company said the subsidiary will focus on food innovation, sourcing, cooking, and last-mile delivery. It will function separately from Zomato’s core restaurant aggregator business.

Bistro Kitchens as Precursor

Before this move, Eternal had rolled out Bistro, a 10-minute food delivery service. Currently, 38 Bistro kitchens are functional across Delhi-NCR and Bengaluru. These kitchens were used to test delivery of snack-sized or low-cost meals prepared in-house.

Bistro reportedly served 2 segments: customers looking for low-cost but quality meals, and those seeking small snacks delivered quickly. Eternal said that demand generated by Bistro kitchens has been incremental and has not impacted Zomato’s main business.

Positioning Against Zepto Cafe

As per news reports, the creation of Blinkit Foods appears to be aimed at competing with Zepto Cafe, which operates in the same segment of quick meal delivery. The new subsidiary will allow Eternal to build its own brand in this space, with full control over menu, preparation, and delivery.

Eternal Share Price Performance 

As of 10:52 AM on July 22, 2025, Eternal share price was trading at ₹294.25, a 8.30% increase; the stock is up 39.20% over the past 6 months.

Conclusion

With Blinkit Foods, Eternal Ltd. is moving further into the ready-to-eat space. Backed by the operational experience of Bistro, the new subsidiary will focus on building a structured, in-house food delivery model to meet growing demand for fast, affordable meals.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.