
Apple Inc. has expanded its physical retail presence in India with the inauguration of a new store in Borivali, Mumbai, on February 26, 2026, at 1 PM. The store is located within Sky City Mall, one of the busiest commercial and residential hubs in the city’s western suburbs.
This launch marks Apple’s sixth official retail outlet in India, reinforcing the company’s multi‑city physical retail strategy. The expansion comes nearly 3 years after the opening of Apple BKC in the Bandra Kurla Complex business district, strengthening Apple’s Mumbai presence.
The opening of Apple Borivali represents Apple’s growing focus on suburban markets with strong population density and rising premium‑device adoption. Unlike the flagship BKC store, which sits in a major commercial district, the Borivali outlet places Apple within a predominantly residential and commuter‑heavy corridor.
This location helps customers avoid lengthy travel across Mumbai for purchases, servicing, training sessions and accessory support. Apple’s strategy indicates a deliberate shift towards improving convenience, accessibility and proximity for suburban consumers.
The Borivali store follows Apple’s global retail design language, featuring tall glass façades, open display tables and spacious walk‑in product zones. Customers can explore the complete Apple portfolio, including iPhone, iPad, Mac, Apple Watch and accessories, arranged to enable hands‑on engagement with devices.
The store also offers Apple’s full suite of support services, including the Genius Bar, trade‑in programmes, data transfer assistance and personal setup for new devices. Apple has additionally included its “Today at Apple” educational sessions, which deliver workshops and demonstrations for customers of all ages.
Apple leaders, including CEO Tim Cook and senior retail executives, have consistently highlighted India as a high‑potential global market. India is recognised as the world’s second‑largest smartphone market, placing it at the centre of Apple’s long‑term expansion blueprint.
The launch of Apple Borivali reinforces this commitment, especially as Apple continues diversifying its retail footprint beyond flagship zones into community‑centred catchments. The company already operates stores in Mumbai, New Delhi, Bengaluru, Pune and Noida, and continues to scale its India operations steadily.
Customers at Apple Borivali can view and test Apple’s latest product lineup, including next‑generation devices such as the iPhone 17 range, iPhone Air, Apple Watch Ultra 3, Apple Watch Series 11 and new Mac and iPad models powered by the M5 chip. More than 70 trained specialists are on‑site to deliver personalised support, product comparisons and technical guidance.
The store operates on 100% renewable energy and maintains carbon‑neutral standards, aligning with Apple’s global sustainability goals. Additional services such as Apple Pickup for online orders and dedicated business support underscore the store’s multifunction retail experience.
Read More: Apple Expands Bengaluru Office Space with Additional Lease at Embassy Zenith.
The launch of Apple Borivali marks a meaningful expansion of Apple’s India retail network, enhancing accessibility for consumers across Mumbai’s northern suburbs. With its strategic location inside Sky City Mall, the store is positioned to attract a broad demographic ranging from students and professionals to families.
The comprehensive product offerings, expert‑led services and community‑focused sessions reinforce Apple’s integrated retail approach. As Apple deepens its India presence, the new Borivali store signifies its continued investment in one of the world’s fastest‑growing technology markets.
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Published on: Feb 26, 2026, 2:16 PM IST

Akshay Shivalkar
Akshay Shivalkar is a financial content specialist who strategises and creates SEO-optimised content on the stock market, mutual funds, and other investment products. With experience in fintech and mutual funds, he simplifies complex financial concepts to help investors make informed decisions through his writing.
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