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Radico Khaitan’s Morpheus Brandy Sold 1 Million Cases for 2 Years Straight

31 May 20243 mins read by Angel One
Radico Khaitan’s Morpheus became the first national brand to achieve sales of 1 million cases. It holds an astonishing 64% share of the premium brandy market in India.
Radico Khaitan’s Morpheus Brandy Sold 1 Million Cases for 2 Years Straight
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Radico Khaitan Limited celebrates a remarkable milestone. Morpheus Brandy, named after the Greek God of Dreams, has sold over 1 million cases in record-breaking two consecutive years. This achievement bolsters Morpheus’ position as the undisputed leader in the Indian premium brandy segment, making it the first brand to reach this coveted landmark.

Fueled by the “Dare to Dream” brand spirit, Morpheus Brandy has captured a staggering 64% share of the premium brandy market in India. This remarkable global domination demonstrates the brand’s steadfast dedication to quality and capacity to appeal to discriminating customers.

The dedication to meticulous craftsmanship and an unwavering pursuit of excellence lies at the heart of Morpheus Brandy’s success. Each bottle is a testament to this philosophy, offering a distinctively exotic and euphoric journey for brandy enthusiasts worldwide. This dedication to quality has redefined the drinking experience, setting new benchmarks for the entire spirits industry.

Morpheus Brandy Portfolio Expands

Building upon the phenomenal success of Morpheus XO Brandy, Radico Khaitan Limited further expanded its brandy portfolio with the introduction of Morpheus Blue XO Premium Brandy. This even more premium offering caters to a discerning clientele seeking an unparalleled brandy experience.

A Global Presence

Morpheus Brandy’s reach extends beyond India’s borders, having established itself as a sought-after spirit in 27 countries worldwide. This international recognition speaks volumes about the brand’s ability to transcend cultural boundaries and deliver a truly exceptional product.

A Masterpiece in Every Bottle

Morpheus Brandy’s unique bottle design, inspired by an inverted goblet glass, elevates the experience from the moment it enters your hand. Each bottle becomes a masterpiece, complemented by premium packaging that reflects the brand’s commitment to luxury and sophistication. The brandy itself is crafted with meticulously aged eau-de-vie from premium grapes, resulting in a richly layered and unforgettable XO blended brandy experience.

“Being Radico Khaitan’s first brand in the premium segment, Morpheus Brandy has not only achieved remarkable success but also established itself as a trailblazer in the industry. Although Morpheus largely sells in the Southern states, it was always our vision to make it a national brand. With a presence across 25 states, the dream has been realised as it is the first brand to become a truly national brand. This milestone is a testament to our unwavering commitment to excellence and the enduring trust of our consumers,” said Mr. Abhishek Khaitan, Managing Director, Radico Khaitan Limited.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.

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