Radico Khaitan To Strengthen Its Presence In Global Market By Rolling Out New Product

One of the leading liquor companies in India, Radico Khaitan Limited, launched The Kohinoor Reserve Indian Dark Rum at the IAADFS Summit of the Americas in Florida, USA, from April 14 to 17, 2024.

The company further added that The Kohinoor Reserve Indian Dark Rum is crafted via small-batch distillation, using only fresh cane juice during the North Indian winter season. The Rum is then matured in American Oak Barrels, which were previously used for maturing Indian Single Malt, followed by further maturation in Cognac XO and Vermouth casks. The company will roll out The Kohinoor Reserve Indian Dark Rumin in the coming months across global markets, including the USA, UK, EU, and Asia, as well as Global Travel Retails.

“I am excited to introduce our newest luxury spirit, The Kohinoor Reserve Indian Dark Rum, crafted with innovation and sophistication for the most discerning palates. This launch celebrates Indian craftsmanship and reiterates our commitment to taking luxury Indian spirits to the world,” said Abhishek Khaitan, Managing Director of Radico Khaitan Limited.

“We are thrilled to announce the grand unveiling of The Kohinoor Reserve Indian Dark Rum, a true jewel in the crown of the spirits world, at the IAADFS Summit. “Crafted with meticulous care and inspired by centuries of tradition, The Kohinoor Reserve Indian Dark Rum embodies the essence of luxury and refinement akin to world-renowned Kohinoor Diamond,” said Sanjeev Banga, President of International Business at Radico Khaitan.

“As we unveil The Kohinoor Reserve Indian Dark Rum at the IAADFS Summit, we invite you to join us in celebrating the artistry and ingenuity behind this extraordinary creation. Experience the epitome of Indian luxury with The Kohinoor Reserve Indian Dark Rum,” said Kunal Madan, Vice President of International Business at Radico Khaitan.

About Radico Khaitan Limited

Radico Khaitan was established in 1943. It is one of the leading IMFL (Indian Made Foreign Liquor) brands in India. Initially known as Rampur Distillery Company, it focused on distillation and bottling for branded players and canteen stores of the armed forces.

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