Maruti Suzuki is preparing to launch its first electric vehicle (EV), a mid-size SUV called the eVX, with a range of over 500 kilometres. The company aims to address common concerns among EV buyers, such as range anxiety, charging infrastructure, and the resale value of electric cars. In addition to selling the eVX domestically, Maruti Suzuki plans to export EVs to Europe and Japan.
Maruti Suzuki Managing Director Hisashi Takeuchi emphasised the importance of building a supportive ecosystem for EV owners and leveraging the company’s wide service network for after-sales support. The eVX is set to debut at the Bharat Mobility Show (BMS) next year.
Partho Banerjee, the Senior Executive Officer of Marketing and Sales, mentioned that the top concerns for EV buyers are the vehicle’s driving range, the availability of charging stations, and the car’s value after 5 years of use.
In addition to EVs, Maruti Suzuki will introduce strong hybrids, hydrogen-powered vehicles, and biofuel models to help reduce carbon emissions. Takeuchi believes India has the potential to lead the world in biofuel production due to its rich resources, which can be converted into eco-friendly fuels. He also highlighted that India should focus on its own renewable energy solutions, such as solar and wind power, instead of copying global models.
Banerjee added that passenger vehicle sales, which have been sluggish in recent months, are expected to improve during the upcoming festive season due to favourable monsoons and better crop yields, which boost rural incomes. Sales in states like Kerala and Maharashtra are already showing positive signs, with increases in bookings during Onam and Ganesh Chaturthi. However, overall growth may seem slower compared to last year due to a high sales base in 2023.
Maruti Suzuki was founded in 1981. In 1982, it entered into a joint venture with the Government of India and Suzuki Motor Corporation (SMC) from Japan. By 2002, it became a subsidiary of SMC. Today, the company leads the passenger vehicle market in India and, in terms of production and sales, is SMC’s largest subsidiary. SMC holds a 56.28% stake in the company. Its main business activities include manufacturing, purchasing, and selling motor vehicles, as well as components and spare parts.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
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